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Mission-Driven Story Marketing: People Buy What You Stand For (not what you sell) SEATS AVAILABLE
Tuesday March 11, 2025 1:00pm - 1:45pm MDT
Twinberry Auditorium
Wondering how to stand out among the AI content, the online noise, the cluttered inboxes, and your next networking event?

Mission-driven stories are the answer.

M. Shannon Hernandez is a messaging and marketing strategist, author, and keynote speaker who teaches business owners and leaders around the globe how to generate revenue, partnerships, and endless opportunities using mission-driven storytelling.
Whether using stories for stage, sales copy, email campaigns, social media, brand sponsorships, or in everyday conversations, your content has the power to build bridges of belonging, break down barriers, and bring humanity back to business.

Get ready to rethink your marketing efforts –because it’s time to capture the hearts and minds of your community by sharing what matters most to you and your brand. Remember, they buy what you stand for, not what you sell.

In this interactive presentation, you will:
Understand how story-driven marketing campaigns center your values, mission, and commitments, so your stories are remembered long after they are shared.
Dive into the psychology of messaging–and discover how to craft messaging that inspires AND creates sales.
Learn how mission-driven stories shorten the buying cycle, simply by taking your ideal clients on a journey that captures their hearts and minds.
Speakers
avatar for M. Shannon Hernandez

M. Shannon Hernandez

Founder & CEO; Speaker, Author, Business Growth Consultant & Marketing Strategist, Joyful Business Revolution
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants... Read More →
Tuesday March 11, 2025 1:00pm - 1:45pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track
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Attendees (29)


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