About me
Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network.
She had to generate new sales quickly, so she researched LinkedIn lead generation techniques. After a bit of trial and error, she landed on a strategy that worked really well. Within 6 months, she made 500 new connections and booked 125 sales calls, using only LinkedIn and Google.
It worked so well, she started teaching other sales teams including a lot of Microsoft partners how to use the same methods. This approach allows her clients to develop a consistent and predictable strategy for bringing in qualified sales opportunities. After some training, clients consistently get 26 meetings for every 100 connection requests using this method.
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