Name: TRUST is Your Competitive Superpower
Start: 2025-03-13T11:15:00-0600
End: 2025-03-13T12:00:00-0600

Thursday March 13, 2025 11:15am - 12:00pm MDT

AI is dramatically changing the way customers search and how you get found.

• AI-assisted search means customers find answers without visiting websites
• Gartner expects organic web traffic to drop by 50% by 2026
• AI generated content is flooding the web
• Traditional marketing is becoming less effective

This is making building trust and authority online more important than ever. Traditional search engines, AI search and humans are all looking for signals of experience, expertise, authority and trustworthiness.

Building this trust requires a special kind of content. We like to call this “thought leadership,” but it could also be called “subject matter expertise.” The goal of this type of content is to establish your credibility, differentiate you in a crowded market, and build trust with prospects.

It may sound complex, but you’re actually creating the seeds for this content every single day. Every project you work on, every conversation with prospects and customers, every project meeting can be a source.

In this session, you’ll learn how to turn conversations your team is having every day into impactful content that showcases your expertise.

Content that can be used again and again on multiple platforms to reach the right audience.

We’ll simplify the process using AI tools, making it easy to leverage your existing knowledge and rapidly produce engaging content while maintaining your unique voice.

Discover how to position yourself as a trusted resource, nurturing relationships that lead to
lasting client engagement and growth.

Speakers

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth

Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network... Read More →

Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Strategy, Marketing, AI
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Tickets

Founded in FoCo 2025

Candyce Edelen

Attendees (5)

Founded in FoCo 2025

Candyce Edelen

Attendees (5)

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