About me
Lori Wiles, ABC, is a marketing and branding expert with more than 30 years in start-up, medium, and Fortune 500 companies. She excels at building brands that stand apart and excel at growth. Creating a strong brand involves setting clear direction, identifying messaging that resonates and results in leads and revenue, and establishing a look and feel that is consistent and creates impact. She has been part of multiple brand and product launches. Her strongest assets include developing strategic and measurable objectives, problem-solving, brand development, messaging strategy, lead generation, and leading people. A past IABC leader, Lori is based in Loveland, Colorado, and is a guest lecturer in Strategic Communications at the University of Kansas.