Loading…
or to register for this event.

Add sessions to your personal schedule to register your attendance (Check-In).
Subject: Sales clear filter
Tuesday, March 11
 

10:00am MDT

Winning with Clarity: How to Stop Confusing Your Customers and Start Building Trust SEATS AVAILABLE
Tuesday March 11, 2025 10:00am - 10:45am MDT
Prairie Sage 1
Brands of all kinds struggle to build trust and demonstrate authority to their customers, but in today’s crowded digital era, this is more important than ever. Effective communication about your products, services, or organization is what sets you apart from your competitors.

The human brain is drawn to CLARITY and away from confusion. Most organizations are confusing their customers, and they don’t even know it, causing them to lose sales, and donations, or be passed up by their competition. In this session, Ian will teach you how to tell your story using the StoryBrand framework, giving you the tools to clarify your message and get your customers, donors, event attendees, or audience to respond.
You will walk away with a plan to effectively communicate about your organization and be able to start applying what you have learned that day.
Speakers
avatar for Ian Stewart

Ian Stewart

Build Trust. Demonstrate Authority., Whole Brand Agency
With a team of experienced professionals, Ian Stewart supports local and national businesses in crafting branding, messaging strategies, and content to build client trust, demonstrate authority, and increase online visibility to generate leads and drive conversations. As the founder... Read More →
Tuesday March 11, 2025 10:00am - 10:45am MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track

3:15pm MDT

Unlock Business Growth & Thought Leadership Through Podcasting SEATS AVAILABLE
Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Foxtail 1
Description:
Imagine turning everyday conversations into powerful business development tools. With niche podcasting, you can create authentic relationships, elevate your brand, and generate measurable growth. In this session, you’ll learn how to strategically use podcasting to connect with potential clients, build industry authority, and transform interviews into sales opportunities. Whether at conferences, events, or on the road, discover how podcasting can unlock doors you never thought possible.

Key Takeaways:

Podcasting as a Strategic Tool: Understand how podcasting goes beyond content creation to drive business development, client acquisition, and relationship building.
Real-World Case Studies: Explore how consultants, solopreneurs, and B2B businesses have turned podcast interviews into high-value client deals and long-term partnerships.
Tactical Steps for Growth: Learn actionable strategies to launch, scale, and leverage your podcast to boost credibility and open new business avenues, even in competitive markets.

Outline:
1. Introduction: Jake Jorgovan on using podcasting for business growth.
2. How to target and interview key industry leaders or prospects to drive meaningful conversations.
3. Leveraging podcast content at conferences, events, and while traveling for maximum ROI.
4. Case studies of businesses successfully integrating podcasts into their sales funnel.
5. Q&A and actionable steps for attendees.

Outcome:
Attendees will walk away with a clear, actionable framework to start or improve a podcast that drives business results. You’ll understand how to build thought leadership, forge valuable connections, and grow your business by using podcasting as a powerful tool for relationship-building and sales.

Target Audience:
Entrepreneurs, business owners, consultants, and creatives who want to learn how to transform podcasting from a hobby into a powerful business growth engine.
Speakers
avatar for Jake Jorgovan

Jake Jorgovan

Creative & Capitalist, Alpha Apex Group / Content Allies
Jake Jorgovan is a unique blend of creative and capitalist, combining his passion for art with his entrepreneurial drive. As the Founder of Alpha Apex Group, Content Allies, and Listen Network, he has helped B2B companies like Meta, Siemens Energy, and Gusto grow while generating... Read More →
Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track
 
Wednesday, March 12
 

10:15am MDT

AI Revolution in Design: Transforming Ecological Landscape Architecture SEATS AVAILABLE
Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 2

Join Patrick Padden, founder of Padden Permaculture and eco-social designer, for an immersive workshop, exploring how AI is reshaping the future of design—especially in the realm of ecological landscape architecture. This session will delve into the evolving role of artificial intelligence as a transformative tool, enabling designers to create sustainable, functional, and innovative landscapes faster than ever before.

Discover how AI-driven technologies, such as generative design, 3D scanning, and computer vision, are helping professionals integrate ecological principles more effectively into their projects. Whether you’re a landscape architect, urban planner, or small business owner in the design field, you’ll gain insights into how AI can enhance decision-making, streamline workflows, and revolutionize how we interact with the environment.

Learn to apply cutting-edge tools to real-world ecological challenges, and leave with actionable strategies that can be implemented in your next design project. This workshop is ideal for anyone looking to stay ahead of the curve and harness the power of AI to shape a greener, more resilient future.

Perfect for designers, architects, planners, and innovators looking to future-proof their projects with the latest in AI technology!
Speakers
avatar for Patrick Padden

Patrick Padden

Founder, Padden Permaculture
Patrick Padden is an eco-social designer, permaculture expert, and founder of Padden Permaculture, based in Fort Collins, Colorado. With over 16 years of experience, Patrick specializes in regenerative land projects, ecological landscape design, and sustainable systems. He holds a... Read More →
Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526
  AI Track

10:15am MDT

Network Like a Pro: How to Stand Out (and Do It on Purpose!) SEATS AVAILABLE
Wednesday March 12, 2025 10:15am - 11:00am MDT
Twinberry Auditorium
Ready to turn those awkward handshakes into meaningful connections? Join us for a power-packed, one-hour session that will transform how you approach networking. We’re diving into the art of standing out in a crowd—on purpose! Whether you’re looking to land new clients, find your next big opportunity, or simply up your social game, this event is your fast pass to mastering the networking dance.

Expect to learn:

How to make a lasting first impression without being that person.
Secrets to sparking conversations that people actually remember.
Strategies for following up that don’t involve boring emails.
Bring your business cards, your best smile, and get ready to network with intention. Because in this room, everyone’s a potential connection—you just need to know how to stand out!
Speakers
avatar for Romia Pritchett

Romia Pritchett

Sukless coaching coaching and training owner founder RC Auto Detail and Carpet Cleang Serving NOCO since 2006, RC Auto Detail & Carpet Cleaning
**Romia Pritchett** is an accomplished business leader and entrepreneur with over 17 years of experience in management and ownership. As the owner of **RC Auto Detail & Carpet Cleaning**, Romia has successfully expanded the business, opening a second location in Fort Collins in 2017... Read More →
Wednesday March 12, 2025 10:15am - 11:00am MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track

1:00pm MDT

Stories that Sell SEATS AVAILABLE
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Lupine
Most entrepreneurs and business owners understand how important their sales and pitching skills are. Some of them see the benefit of leveraging stories as part of the sales process. Few have a deep understanding of how to craft and deliver those stories so that they actually work to influence.

In this session, we'll dive into both the art and science of stories designed to affect how people think or act. We'll look at what a story is, why it works, and common mistakes storytellers make. You will walk away with simple frameworks that you can leverage to craft your next story for maximum impact.
Speakers
avatar for Stephanie Judd

Stephanie Judd

Managing Partner, Wolf & Heron | Speaker, Author, Coach, Facilitator, Wolf & Heron
Stephanie is a Founder and Managing Partner of Wolf & Heron, a leadership development firm that specializes in the skills necessary to engage and inspire others. The cornerstone skill that Wolf & Heron teaches is storytelling. Stephanie holds a B.A from Cornell University, an MBA... Read More →
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track

1:00pm MDT

Selling Without the Ick SEATS AVAILABLE
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Twinberry Auditorium
Is selling a curse word to you?

Does sales make you feel insecure?

Would you make more money if you felt more comfortable with sales?

I used to overthink sales. I wanted to be amazing, but I thought it was hard, stressful, and uncomfortable.

Even though we have no problem buying, we can get in our heads when we go to sell to others. Selling seems icky and slimy.

Do you have this relationship to sales? If you do, it will limit your success and income.

Want sales to become effortless and enjoyable? Join Rich Life at Founded in FoCo.

Sales is a powerful relationship skill. We sell ideas, beliefs, and behaviors to others every day. Yet something changes in our minds when we go to sell an offering for money.

We worry, stress, and fret. Some have such an aversion to selling that it becomes like a curse word.

Imagine if selling became as natural as breathing. When we don’t overthink it, sales can be that simple. Instead of a stressor, it can be a beautiful exchange.

Easeful sales is possible for anyone. The good news is that when we drop sales stress, we get even better at it. Making deals becomes no more than an interesting game, and the more we play, the more we improve.

Everyone is born to sell. We cover up this innate ability with thoughts and beliefs that sabotage our efforts.

Are you in your own way?

Learn:
How to drop overthinking around sales
How society conditioned you to dislike sales
Why sleazy sales tactics don't work
That selling is not about you
How to listen deeply to create connection
To handle objections with grace and curiosity
How to make more money in sales

Fall in love with sales by approaching it with fresh eyes.

With over 7 years experience in weight loss and membership sales, Rich Life has the record of a top salesperson.

Rich combines his extensive sales experience with a transformative understanding. This understanding helps professionals “drop thought" and leads to more clients, sales, and success.
Speakers
avatar for Rich Life

Rich Life

Owner, Rich Life Realization
Business owner and speaker, Rich is an educator and coach with more than 10 years experience. He uses metaphor and in the moment wisdom to help achievers stop striving and start flowing. As a 3 Principles Apprentice Practitioner, his approach is based on the 3 Principles understanding... Read More →
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track

1:00pm MDT

Traction: How to Get a Grip on Your Business SEATS AVAILABLE
Wednesday March 12, 2025 1:00pm - 2:45pm MDT
Sand Lily
Is your business controlling you, or are you controlling your business?

Being an entrepreneur is exciting—until it's not. The chaos of keeping things together feels like trying to juggle while riding a unicycle on a tightrope. Blindfolded. Over a pit of fire.

Sound familiar? You’re not alone. Business owners everywhere face the same uphill battle: mounting fires, leadership tension, and a nagging suspicion that your business might actually be running you. It doesn’t have to be this way.

As an EOS (Entrepreneurial Operating System) Implementer, I help frazzled founders, weary leaders, and overwhelmed teams regain control. This workshop unpacks the simple, powerful tools of the Entrepreneurial Operating System® (EOS®) to help you:

+ Gain clarity on your vision (because guessing isn't a strategy).
Build a healthy, aligned leadership team (goodbye, endless bickering in meetings).
+ Establish consistent, accountable processes (yes, people will actually follow through!).
+ Solve issues at the root, not just slapping on duct tape (we're looking at you, 'quick fixes').

You’ll leave with the tools and confidence to run your business, rather than letting it run you into the ground. And hey, you might even start enjoying being the boss again.

So, if you’ve ever felt like the captain of a ship that’s constantly one storm away from sinking, join us for this workshop. Together, we’ll turn your team into a well-oiled machine that runs like clockwork, leaving you free to enjoy life, lead well, and maybe—just maybe—sleep through the night.

It’s time to get a grip. Because the only thing worse than being overwhelmed by your business is realizing it’s been controlling you all along.

This workshop isn’t just about survival. It’s about thriving. It’s about gaining the traction you need to move forward, not just spin in circles.

And let’s be honest—there are enough things in life that control us (hello, social media algorithms). Your business shouldn’t be one of them.
Speakers
avatar for Justin Boling

Justin Boling

I help entrepreneurs & business owners take control of their business!, EOS Worldwide
I am a dedicated husband, father to 5, serial entrepreneur, Coach, and Small Business Owner committed to empowering fellow entrepreneurs. Previously, I grappled with the commonplace notion that success meant sacrificing personal well-being and relationships. In my pursuit of climbing... Read More →
Wednesday March 12, 2025 1:00pm - 2:45pm MDT
Sand Lily 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track, Workshop

2:00pm MDT

Elevate Your LinkedIn Game: Strategies to Increase Reach and Engagement SEATS AVAILABLE
Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Foxtail 2
Do you have a LinkedIn strategy? Is it working?

Most small businesses are using LinkedIn for marketing. But they’re missing key elements that can make a huge difference.

Join this session to reset your approach to LinkedIn. Candyce will share real-life strategies to build your personal and company brand, increase your reach, enhance your audience engagement, and get leads to reach out to you.

You’ll discover how to:

- Build your personal professional brand on LinkedIn
- Avoid mistakes that most businesses make every day
- Use 2 little-known LinkedIn features to attract leads
- Optimize content for engagement
Speakers
avatar for Candyce Edelen

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth
Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network... Read More →
Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track
 
Thursday, March 13
 

10:00am MDT

Messages from our Childhood That Hold Us Back SEATS AVAILABLE
Thursday March 13, 2025 10:00am - 10:45am MDT
Lupine
Early in childhood, you were taught not to talk to strangers or take money from strangers, the two things you have to do in sales. In this session, we will review some of the common messages from childhood that hold you back in selling yourself, or product and your ideas.
Speakers
avatar for Wayne Dehn

Wayne Dehn

Author and certified sales trainer, 3D TRAINING LLC
After 15 years in non-profit management and two Emmy Nominations for Telethon production, Wayne began his journey in sales as a representative for a non-profit trade association offering benefits and services to Small Business America. Soon promotion to national management positions... Read More →
Thursday March 13, 2025 10:00am - 10:45am MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track

11:15am MDT

From Fluff to Facts: Find The Real Truth Through Conversations SEATS AVAILABLE
Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 2
Are you tired of market research conversations that seem to go nowhere? I’ll walk you through my approach to asking the right questions—the kind that lead to real, actionable feedback. It’s not about surface-level chats or vague promises; it’s about getting specific, diving deep, and learning what really drives your customers.

The key? It’s not about pitching your idea. In fact, it’s about avoiding it entirely. I’ll show you how to shift the conversation to focus on your customers' lives, their problems, and their real-world experiences. Instead of asking hypothetical questions like, "Would you use this?" or "Do you think it's a good idea?" you’ll learn how to ask about what they’ve actually done. That way, even your mom couldn’t lie to you about it!


Here’s what you’ll get out of it:

A new approach to customer conversations: Learn how to structure chats that reveal actionable insights instead of vague, surface-level responses.

Question techniques that work: Discover the exact questions that dig into past behaviors and help you get past fluff to find the stories that actually matter.

Common pitfalls to avoid: Learn how to steer clear of the mistakes that lead to misleading feedback, like fishing for validation or compliments.

How to get honest feedback: Shift the focus to your customers' real experiences to uncover genuine insights that will shape your product decisions.

Practical tools you can use right away: Walk away with question frameworks and strategies you can start using immediately to make every conversation count.

This session is all about making sure your market research is actually useful, so you can build something your customers really need, not just something they say they want.
Speakers
avatar for kateryna quinn

kateryna quinn

Founder, ASTASH | Uplify AI
Kateryna Quinn is a mom, an immigrant, and a proud small business owner in Northern Colorado. Recognized as a Forbes Next 1000 honoree and one of NOCO's 30 Under 30, she has made a name for herself as a leader in marketing and web design. As the founder of ASTASH an award-winning... Read More →
Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track

2:00pm MDT

Align by Design: Neurodivergent Productivity SEATS AVAILABLE
Thursday March 13, 2025 2:00pm - 2:45pm MDT
Prairie Sage 1
Giving our attention to what matters most can be a challenge when 1) everything matters all the time, 2) the arrival rate overwhelms us, and 3) our energy fluctuates.

In this tech-focused talk you'll discover the key elements for your personal productivity stack and how to make them work FOR you rather than be a distracting black hole.  We'll drill down to look at Email and Clickup as examples.
Speakers
avatar for Karen Joy Fritz

Karen Joy Fritz

Purposetivity Mentor, Karen Joy Fritz
Karen Joy Fritz, friendly neighborhood geek for creative entrepreneurs who want to get important shit done, finds the best tech and practices for your unique cognitive style. When it comes to business simplification, Karen is your go-to guide in both the inner and outer adventures... Read More →
Thursday March 13, 2025 2:00pm - 2:45pm MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track
 
Founded in FoCo 2025
From $0.00
Share Modal

Share this link via

Or copy link

Filter sessions
Apply filters to sessions.
Monday, March 10
Tuesday, March 11
Wednesday, March 12
Thursday, March 13
Art Studio
Entrance
Foxtail 1
Foxtail 2
Gregory Allicar Museum of Art's Robert W. Hoffert Learning Center [Offsite]
Lupine
Prairie Sage 1
Resource Hub (Prairie 2 & 3)
Sand Lily
Simmer Fort Collins [Offsite]
Stage
Twinberry Auditorium
Visit Fort Collins Welcome Center [Offsite]
  • AI Track
  • Builder Track
  • Creative Track
  • Featured
  • Mental Health Track
  • NonProfit Track
  • Social/Networking Track
  • Solopreneur/Freelancer Track
  • Thematic Keynote
  • Subject
  • AI
  • B-Corp
  • Client Delivery
  • Communication Skills
  • Creativity
  • DEI
  • Finance/Accounting
  • Growth
  • Leadership
  • Legal
  • Marketing
  • Mental Health
  • Mindset
  • Networking
  • NonProfit
  • People
  • Sales
  • Small & Medium Business
  • Social
  • Solopreneur/Freelancers
  • Strategy
  • Technology
  • Venture-Backed
  • Format
  • Feedback Session
  • Fireside Chat
  • Networking
  • Social Event
  • Workshop
  • Popular