Founded in FoCo 2025: Full Schedule

Add sessions to your personal schedule to register your attendance (Check-In).

10:00am MDT

Winning with Clarity: How to Stop Confusing Your Customers and Start Building Trust SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Brands of all kinds struggle to build trust and demonstrate authority to their customers, but in today’s crowded digital era, this is more important than ever. Effective communication about your products, services, or organization is what sets you apart from your competitors.

The human brain is drawn to CLARITY and away from confusion. Most organizations are confusing their customers, and they don’t even know it, causing them to lose sales, and donations, or be passed up by their competition. In this session, Ian will teach you how to tell your story using the StoryBrand framework, giving you the tools to clarify your message and get your customers, donors, event attendees, or audience to respond.
You will walk away with a plan to effectively communicate about your organization and be able to start applying what you have learned that day.

Speakers

Ian Stewart

Build Trust. Demonstrate Authority., Whole Brand Agency

With a team of experienced professionals, Ian Stewart supports local and national businesses in crafting branding, messaging strategies, and content to build client trust, demonstrate authority, and increase online visibility to generate leads and drive conversations. As the founder... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Sales, Growth, Strategy, Communication Skills, Creativity, Small & Medium Business, Solopreneur/Freelancers, Marketing, People, Leadership, Client Delivery
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10:00am MDT

Creating stock for successful grant writing SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Lupine

competing for grant funding is highly competitive. You can set your organization up for success by developing quality stock. In this case, stock is a supply of writing and documents accumulated for future use. When seeking support from family foundations, corporations, and government grantors, nonprofit organizations can greatly increase their capacity to respond to funding opportunities by building up their stock.

Easy-to-use stock is boilerplate language for frequently-posed questions, a cover letter, a program budget and additional required attachments. For nonprofit organizations that are new to grant writing, the Colorado Common Grant Application (CCGA) is the optimal starting point. Ashley Kasprzak will refer to the CCGA and share what funders expect when evaluating requests for support. She will help you and your organization become better prepared to respond to grant opportunities.

Speakers

Ashley Kasprzak

Partner for Purpose, Ashley Kasprzak Consulting, LLC

Ashley Kasprzak believes that creative people make our community more interesting and unified. Artists are as valuable to community as business leaders, professionals and service workers. They can benefit from residency programs and to often do not apply. Ashley wants to artists thrive... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526

NonProfit Track

Subject NonProfit, Mindset, Marketing, Strategy
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10:00am MDT

How to Tell Your Brand's Story Like Netflix SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 12:00pm MDT

Foxtail 2

In this session, participants will learn how to repeatedly capture their audiences' attention through powerful Netflix-style video storytelling.

Brandon, a former television editor and producer for Netflix, History Channel, and FOX will teach the fundamentals of what makes engaging video content and how to translate that to your own brand.

During the session, Brandon will guide participants using their own smart phones through the process of capturing and creating engaging content that builds brands and grows client base.

Workshop / Session Breakdown:

I. How to Entertain an Audience (Even if you're not an extravert)
In a series of short and fun exercises, Brandon will demonstrate how easy it is for session participants to capture brand stories like storytellers working on the most captivating films and tv series.

For example, Brandon will break down the anatomy of the session participants' favorite films, so that they can see WHY they're entertaining. He will then translate these principles into easy to implement steps that participants can use to tell their own brand stories with little to no budget.

II. The Minimum Viable Equipment Needed
This part of the session will go over the bare minimum equipment needed to tell high quality stories, and what the most important things to focus on are. For example, Brandon will cover how to shoot cinematic content on a smart phone, what affordable, but good investments can be made for sound and light. And how to design equipment around your own storytelling style (and how to keep equipment from getting in the way of the story).

III. The Three Essential Videos Every Brand Needs
In this session Brandon will help participants cut through the noise and focus on the main fundamental videos that every brand needs to succeed.

IV. Make A Video
In the final part of the session, Brandon will have the audience pair off and film with each other, applying the information learned.

Speakers

Brandon Wasserburger

Founder and Creative Director, Fire Tribe

Brandon started making videos on his dad's VHS camera telling stories about giants and G.I. Joes, many years later he would be working on some of the biggest hit series on History Channel, HGTV and Netflix.After creating pure escapism for millions of viewers across the country, Brandon... Read More →

Tuesday March 11, 2025 10:00am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track, Workshop

Subject Marketing
Format Workshop
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2:00pm MDT

Nonprofit Lifecycles - Knowing Which Lever to Pull Next SEATS AVAILABLE

Tuesday March 11, 2025 2:00pm - 2:45pm MDT

Foxtail 2

As a nonprofit leader, you're probably used to putting out fires. Whether inside the business, with your board, or somewhere in the external operating environment, I know your attention is constantly pulled in several directions at once, everything seems urgent, and it's often difficult to prioritize.

Nonprofit Lifecycles is a simple way to assess organizational health by diagnosing where your organization falls across five operational categories. This tool will help you reinforce your strengths, and objectively identify your weaknesses. What you learn will help you decide what's most important to focus on TODAY to improve your organization's performance.

Join Sebastian Africano to lean how his 26 year old nonprofit grew, then collapsed, then turned itself around by reconnecting with its purpose, reframing its priorities, and pulling the right levers to drive the organization into eight years of consecutive growth.

Speakers

Sebastian Africano

Executive Director, Trees, Water & People

Sebastian has worked for Trees, Water & People for 20 years, including the last seven as executive director. During this last period his primary focus has been creatively improving the viability of nonprofit careers by reducing friction in the nonprofit workplace, from both internal... Read More →

Jana Sanchez

Chief Alchemist, Alchemy With Words

Jana Sanchez has been helping companies get results for more than 20 years. With an extensive background in organizational management, marketing, and facilitation, she helps companies get clarity to know where they need to go, and which tools will get them there. She’s an entrepreneur... Read More →

Tuesday March 11, 2025 2:00pm - 2:45pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

NonProfit Track

Subject Growth, Strategy, People, Leadership, Marketing, Mindset, NonProfit
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2:00pm MDT

Marking Your Domain For SEO SEATS AVAILABLE

Tuesday March 11, 2025 2:00pm - 2:45pm MDT

Foxtail 1

As a small business owner, your business tells the world you exist with your website. In order for people to find your website, you need a good domain name that is designed to be memorable and catchy. This session will talk through how to find a domain name you can use as the basis of your website, and how trademarks can help you protect that domain name through the Uniform Domain-Name Dispute-Resolution Policy.

Speakers

Brian Hanning

Hanning Law Ltd., Hanning Law

Brian Hanning is the attorney owner of Hanning Law Limited, a law firm serving Northern Colorado. Hanning Law is focused on assisting small businesses with their legal structure, contract, and intellectual property. Brian volunteers with Colorado Attorneys for the Arts and local Small... Read More →

Rina Bindi

CEO, Tipping Point Digital

Rina Bindi, CEO and Founder of Tipping Point Digital, a leading search engine optimization agency in Loveland, Colorado. I specialize in empowering businesses with knowledge and by managing their digital presence, allowing them to focus on their core competencies. With a background... Read More →

Tuesday March 11, 2025 2:00pm - 2:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Technology, Marketing, Legal
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3:15pm MDT

Unlock Business Growth & Thought Leadership Through Podcasting SEATS AVAILABLE

Tuesday March 11, 2025 3:15pm - 4:00pm MDT

Foxtail 1

Description:
Imagine turning everyday conversations into powerful business development tools. With niche podcasting, you can create authentic relationships, elevate your brand, and generate measurable growth. In this session, you’ll learn how to strategically use podcasting to connect with potential clients, build industry authority, and transform interviews into sales opportunities. Whether at conferences, events, or on the road, discover how podcasting can unlock doors you never thought possible.

Key Takeaways:

Podcasting as a Strategic Tool: Understand how podcasting goes beyond content creation to drive business development, client acquisition, and relationship building.
Real-World Case Studies: Explore how consultants, solopreneurs, and B2B businesses have turned podcast interviews into high-value client deals and long-term partnerships.
Tactical Steps for Growth: Learn actionable strategies to launch, scale, and leverage your podcast to boost credibility and open new business avenues, even in competitive markets.

Outline:
1. Introduction: Jake Jorgovan on using podcasting for business growth.
2. How to target and interview key industry leaders or prospects to drive meaningful conversations.
3. Leveraging podcast content at conferences, events, and while traveling for maximum ROI.
4. Case studies of businesses successfully integrating podcasts into their sales funnel.
5. Q&A and actionable steps for attendees.

Outcome:
Attendees will walk away with a clear, actionable framework to start or improve a podcast that drives business results. You’ll understand how to build thought leadership, forge valuable connections, and grow your business by using podcasting as a powerful tool for relationship-building and sales.

Target Audience:
Entrepreneurs, business owners, consultants, and creatives who want to learn how to transform podcasting from a hobby into a powerful business growth engine.

Speakers

Jake Jorgovan

Creative & Capitalist, Alpha Apex Group / Content Allies

Jake Jorgovan is a unique blend of creative and capitalist, combining his passion for art with his entrepreneurial drive. As the Founder of Alpha Apex Group, Content Allies, and Listen Network, he has helped B2B companies like Meta, Siemens Energy, and Gusto grow while generating... Read More →

Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Technology, Marketing, Sales, Leadership, Social, Networking, Small & Medium Business, Solopreneur/Freelancers
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9:00am MDT

No Hashtags, No Problem: Marketing Beyond Social Media SEATS AVAILABLE

Wednesday March 12, 2025 9:00am - 9:45am MDT

Foxtail 1

Marketing can be a great big dark hole. You know you need to do it for your business, but all the blogs say you should focus on social media.

The problem is, you hate social media. Staying on top of trends, fighting the algorithm, engaging with everyone who comments or messages you - it’s a never-ending cycle that doesn’t leave you enough time do the work you love.

Great news: You can build and grow a business without social media.

The best marketing channel for your business is something that you enjoy doing.

From word of mouth, referral programs, content marketing, presentations, email marketing, partner collabs, podcasts, paid ads, cold outreach, sponsorships, there are endless ways to get the word out about your business.

In this talk, we’ll cover different marketing strategies that don’t require you to fight an algorithm. You’ll walk away with a marketing strategy that plays to your strengths and helps you build the business you want.

Speakers

Stacey Nicholls

Founder + Designer, Space Cookie Designs

Stacey Nicholls brings over 17 years of creative experience to Space Cookie Designs, where she helps small business owners connect to their audience through intentional, accessible website design. With a background in photography and graphic design, Stacey began working in website... Read More →

Wednesday March 12, 2025 9:00am - 9:45am MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Strategy, Marketing, Small & Medium Business, Solopreneur/Freelancers
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10:15am MDT

AI Revolution in Design: Transforming Ecological Landscape Architecture SEATS AVAILABLE

Wednesday March 12, 2025 10:15am - 11:00am MDT

Foxtail 2

Join Patrick Padden, founder of Padden Permaculture and eco-social designer, for an immersive workshop, exploring how AI is reshaping the future of design—especially in the realm of ecological landscape architecture. This session will delve into the evolving role of artificial intelligence as a transformative tool, enabling designers to create sustainable, functional, and innovative landscapes faster than ever before.

Discover how AI-driven technologies, such as generative design, 3D scanning, and computer vision, are helping professionals integrate ecological principles more effectively into their projects. Whether you’re a landscape architect, urban planner, or small business owner in the design field, you’ll gain insights into how AI can enhance decision-making, streamline workflows, and revolutionize how we interact with the environment.

Learn to apply cutting-edge tools to real-world ecological challenges, and leave with actionable strategies that can be implemented in your next design project. This workshop is ideal for anyone looking to stay ahead of the curve and harness the power of AI to shape a greener, more resilient future.

Perfect for designers, architects, planners, and innovators looking to future-proof their projects with the latest in AI technology!

Speakers

Patrick Padden

Founder, Padden Permaculture

Patrick Padden is an eco-social designer, permaculture expert, and founder of Padden Permaculture, based in Fort Collins, Colorado. With over 16 years of experience, Patrick specializes in regenerative land projects, ecological landscape design, and sustainable systems. He holds a... Read More →

Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

AI Track

Subject AI, Technology, Communication Skills, Growth, Strategy, People, Marketing, Sales, Leadership, Social
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10:15am MDT

Smart Strategies for Startups: Drive Innovation with No-Cost Marketing SEATS AVAILABLE

Wednesday March 12, 2025 10:15am - 11:00am MDT

Foxtail 1

Looking to grow your startup without stretching your budget? Join us for "Smart Strategies for Startups: Drive Innovation with No-Cost Marketing", an interactive training session packed with actionable, zero-cost marketing tactics. You'll learn how to maximize your brand's visibility through creative social media strategies, content creation, and innovative partnerships. Whether you're just starting or looking to refine your approach, this session will equip you with the tools to adapt, connect, and thrive in a competitive market—all without spending a dollar. Get ready to future-proof your startup with smart, budget-friendly strategies!

Speakers

Kay Emerson

Founder, SheRen Consulting

Kay Emerson, MS, brings over 15 years of expertise in public administration, focusing on improving health equity, education, and economic mobility, particularly for marginalized communities. With a strong background in program development, grant management, financial oversight, and... Read More →

Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

NonProfit Track

Subject Growth, Strategy, Technology, Marketing, NonProfit, Creativity, Solopreneur/Freelancers, Small & Medium Business, Networking
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1:00pm MDT

Traction: How to Get a Grip on Your Business SEATS AVAILABLE

Wednesday March 12, 2025 1:00pm - 2:45pm MDT

Sand Lily

Is your business controlling you, or are you controlling your business?

Being an entrepreneur is exciting—until it's not. The chaos of keeping things together feels like trying to juggle while riding a unicycle on a tightrope. Blindfolded. Over a pit of fire.

Sound familiar? You’re not alone. Business owners everywhere face the same uphill battle: mounting fires, leadership tension, and a nagging suspicion that your business might actually be running you. It doesn’t have to be this way.

As an EOS (Entrepreneurial Operating System) Implementer, I help frazzled founders, weary leaders, and overwhelmed teams regain control. This workshop unpacks the simple, powerful tools of the Entrepreneurial Operating System® (EOS®) to help you:

+ Gain clarity on your vision (because guessing isn't a strategy).
Build a healthy, aligned leadership team (goodbye, endless bickering in meetings).
+ Establish consistent, accountable processes (yes, people will actually follow through!).
+ Solve issues at the root, not just slapping on duct tape (we're looking at you, 'quick fixes').

You’ll leave with the tools and confidence to run your business, rather than letting it run you into the ground. And hey, you might even start enjoying being the boss again.

So, if you’ve ever felt like the captain of a ship that’s constantly one storm away from sinking, join us for this workshop. Together, we’ll turn your team into a well-oiled machine that runs like clockwork, leaving you free to enjoy life, lead well, and maybe—just maybe—sleep through the night.

It’s time to get a grip. Because the only thing worse than being overwhelmed by your business is realizing it’s been controlling you all along.

This workshop isn’t just about survival. It’s about thriving. It’s about gaining the traction you need to move forward, not just spin in circles.

And let’s be honest—there are enough things in life that control us (hello, social media algorithms). Your business shouldn’t be one of them.

Speakers

Justin Boling

I help entrepreneurs & business owners take control of their business!, EOS Worldwide

I am a dedicated husband, father to 5, serial entrepreneur, Coach, and Small Business Owner committed to empowering fellow entrepreneurs. Previously, I grappled with the commonplace notion that success meant sacrificing personal well-being and relationships. In my pursuit of climbing... Read More →

Wednesday March 12, 2025 1:00pm - 2:45pm MDT
Sand Lily 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track, Workshop

Subject People, Strategy, Growth, Leadership, Marketing, Sales, Communication Skills, Small & Medium Business, Venture-Backed, Mindset, Mental Health
Format Workshop
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2:00pm MDT

Elevate Your LinkedIn Game: Strategies to Increase Reach and Engagement SEATS AVAILABLE

Wednesday March 12, 2025 2:00pm - 2:45pm MDT

Foxtail 2

Do you have a LinkedIn strategy? Is it working?

Most small businesses are using LinkedIn for marketing. But they’re missing key elements that can make a huge difference.

Join this session to reset your approach to LinkedIn. Candyce will share real-life strategies to build your personal and company brand, increase your reach, enhance your audience engagement, and get leads to reach out to you.

You’ll discover how to:

- Build your personal professional brand on LinkedIn
- Avoid mistakes that most businesses make every day
- Use 2 little-known LinkedIn features to attract leads
- Optimize content for engagement

Speakers

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth

Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network... Read More →

Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Strategy, Marketing, Sales, Small & Medium Business, Solopreneur/Freelancers
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3:15pm MDT

Master Your Message: How to be comfortable networking and speaking about your non profit SEATS AVAILABLE

Wednesday March 12, 2025 3:15pm - 4:00pm MDT

Foxtail 2

Sue Sutton will start with a short history of her radio career and then move into an interactive mastermind-style session. Participants will discuss some fears about networking and speaking and how they solved or moved past those fears (or not).
Sue will then outline the material to be covered, including how to use radio copyrighting for networking, a couple of exercises that participants will engage in, and a fun and possibly a little scary audio assignment to practice what they've learned. Sue will provide tip sheets with a place for notes and will answer questions as the session progresses.
By the end of the session, participants will know how to write their message, and then be concise when speaking and networking in various settings. They will have mastered their message (or at least made a good start) and will feel more confident and comfortable in their networking efforts.
Sue will also offer a free 5-7 minute interview on her radio show to promote the participants' nonprofit and showcase what they have learned. She is also available to speak to groups and companies about this topic for no charge.

Speakers

Sue Sutton

Radio Personality and Media Coach, Pirate Radio 93.5 FM

I am a Radio Personality and Media Coach. I've been in radio for 38 years and am currently the morning show host on Pirate Radio 93.5 FM in Fort Collins. We are a non-profit community radio station that offers FREE 5-7 minute interviews for your business, non-profit, or event. As... Read More →

Wednesday March 12, 2025 3:15pm - 4:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

NonProfit Track

Subject Marketing, People, Communication Skills, Networking, NonProfit, Small & Medium Business, Solopreneur/Freelancers, Mindset, Creativity
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5:00pm MDT

Trout Tank: NonProfit Pitch-a-Thon SEATS AVAILABLE

Wednesday March 12, 2025 5:00pm - 7:00pm MDT

Prairie Sage 1

This event is inspired by “Shark Tank,” but way more kind! Trout Tank is a pitch-a-thon event where local nonprofits pitch in-person to corporate and individual sponsors (Trouts!) at Founded in FoCo. The nonprofit can pitch a program or event that needs additional funding. Sponsors then choose from the pitches presented to make a direct donation.

This is a great opportunity to see business sponsors connect and support local nonprofit organizations that are working hard to improve our community. Come watch pitches to learn about what it takes to get people onboard for your organization, and connect with other nonprofits in the area.

Who should apply to participate to share their pitch?
501(c)3 nonprofits involved in a wide range of causes are encouraged to apply to Trout Tank. We will be looking for organizations primarily located in, or impacting the northern Colorado community. Organizations with a primarily religious or political mission are not eligible for participation.

If you are a non-profit you can apply here.
Applications open February 1!
Deadline: Feb 21st
Final Decisions Announced: Feb 25th

Who serves on the feedback panel as a Trout and provides sponsorship to NonProfits?
Trouts are individuals who listen live at the event to provide feedback and commit to distribute individual or corporate grants of $1,000 or more during the event. Anyone who is interested in being a potential trout at the event, please reach out to Alex Koenigsberg at alex@arulainc.com

Speakers

Maya Ortega

Maya Ortega is a writer, community leader, creator of rituals, bathing expert, and inter-personal consultant. She specializes in leveling things up by creating events and experiences to hyper-connect communities through communication, art, and collaboration.

Alex Koenigsberg

Fundraising, Philanthropy, Biz Dev, Arula

Alex founded Arula Fundraising in 2019 and grew the company to eight staff before making it an employee-owned company. He co-founded 1+ to help people start and administer philanthropic foundations. Alex also serves as the Business Development Officer for Quorum Prosthetics, the country's... Read More →

Wednesday March 12, 2025 5:00pm - 7:00pm MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Featured, Evening Ticketed Event

Subject NonProfit, Communication Skills, Strategy, Marketing
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10:00am MDT

Messages from our Childhood That Hold Us Back SEATS AVAILABLE

Thursday March 13, 2025 10:00am - 10:45am MDT

Lupine

Early in childhood, you were taught not to talk to strangers or take money from strangers, the two things you have to do in sales. In this session, we will review some of the common messages from childhood that hold you back in selling yourself, or product and your ideas.

Speakers

Wayne Dehn

Author and certified sales trainer, 3D TRAINING LLC

After 15 years in non-profit management and two Emmy Nominations for Telethon production, Wayne began his journey in sales as a representative for a non-profit trade association offering benefits and services to Small Business America. Soon promotion to national management positions... Read More →

Thursday March 13, 2025 10:00am - 10:45am MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject People, Marketing, Sales, Small & Medium Business
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11:15am MDT

From Fluff to Facts: Find The Real Truth Through Conversations SEATS AVAILABLE

Thursday March 13, 2025 11:15am - 12:00pm MDT

Foxtail 2

Are you tired of market research conversations that seem to go nowhere? I’ll walk you through my approach to asking the right questions—the kind that lead to real, actionable feedback. It’s not about surface-level chats or vague promises; it’s about getting specific, diving deep, and learning what really drives your customers.

The key? It’s not about pitching your idea. In fact, it’s about avoiding it entirely. I’ll show you how to shift the conversation to focus on your customers' lives, their problems, and their real-world experiences. Instead of asking hypothetical questions like, "Would you use this?" or "Do you think it's a good idea?" you’ll learn how to ask about what they’ve actually done. That way, even your mom couldn’t lie to you about it!

Here’s what you’ll get out of it:

A new approach to customer conversations: Learn how to structure chats that reveal actionable insights instead of vague, surface-level responses.

Question techniques that work: Discover the exact questions that dig into past behaviors and help you get past fluff to find the stories that actually matter.

Common pitfalls to avoid: Learn how to steer clear of the mistakes that lead to misleading feedback, like fishing for validation or compliments.

How to get honest feedback: Shift the focus to your customers' real experiences to uncover genuine insights that will shape your product decisions.

Practical tools you can use right away: Walk away with question frameworks and strategies you can start using immediately to make every conversation count.

This session is all about making sure your market research is actually useful, so you can build something your customers really need, not just something they say they want.

Speakers

kateryna quinn

Founder, ASTASH | Uplify AI

Kateryna Quinn is a mom, an immigrant, and a proud small business owner in Northern Colorado. Recognized as a Forbes Next 1000 honoree and one of NOCO's 30 Under 30, she has made a name for herself as a leader in marketing and web design. As the founder of ASTASH an award-winning... Read More →

Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Sales, Marketing, Communication Skills, Social, Leadership, Mindset, Networking, Small & Medium Business, Solopreneur/Freelancers
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11:15am MDT

TRUST is Your Competitive Superpower SEATS AVAILABLE

Thursday March 13, 2025 11:15am - 12:00pm MDT

Foxtail 1

AI is dramatically changing the way customers search and how you get found.

• AI-assisted search means customers find answers without visiting websites
• Gartner expects organic web traffic to drop by 50% by 2026
• AI generated content is flooding the web
• Traditional marketing is becoming less effective

This is making building trust and authority online more important than ever. Traditional search engines, AI search and humans are all looking for signals of experience, expertise, authority and trustworthiness.

Building this trust requires a special kind of content. We like to call this “thought leadership,” but it could also be called “subject matter expertise.” The goal of this type of content is to establish your credibility, differentiate you in a crowded market, and build trust with prospects.

It may sound complex, but you’re actually creating the seeds for this content every single day. Every project you work on, every conversation with prospects and customers, every project meeting can be a source.

In this session, you’ll learn how to turn conversations your team is having every day into impactful content that showcases your expertise.

Content that can be used again and again on multiple platforms to reach the right audience.

We’ll simplify the process using AI tools, making it easy to leverage your existing knowledge and rapidly produce engaging content while maintaining your unique voice.

Discover how to position yourself as a trusted resource, nurturing relationships that lead to
lasting client engagement and growth.

Speakers

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth

Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Strategy, Marketing, AI
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1:00pm MDT

AI-Driven Marketing: Unlocking the Future of Customer Engagement and Data Mastery SEATS AVAILABLE

Thursday March 13, 2025 1:00pm - 1:45pm MDT

Foxtail 1

Step into the future of marketing with Phil Metzger as he demystifies AI's role in revolutionizing customer engagement and data mastery. This dynamic, interactive session is tailored for solopreneurs and small business owners looking to harness the power of AI in their marketing strategies.

Discover how AI is transforming the marketing landscape, from enhancing data acquisition to enabling real-time decision making. Through engaging activities and real-world examples, you'll explore:
- The evolution of marketing
- Traditional vs. AI-driven approaches
- AI-powered customer insights and personalization techniques
- Ethical considerations in AI-driven data acquisition
- Practical AI tools for businesses with 1-50 employees

By the end of this session, you'll have a clear understanding of how to implement AI in your marketing efforts, balancing innovation with ethical considerations. You'll leave equipped with actionable strategies to:
1) Leverage AI for deeper customer insights
2) Craft personalized marketing campaigns that resonate
3) Make data-driven decisions in real-time
4) Navigate the ethical landscape of AI in marketing

Interactive elements include live polls, group discussions, and a hands-on demo of an AI marketing tool. You'll have the opportunity to collaborate with peers, share ideas, and get your burning questions answered.

Don't miss this chance to demystify AI and unlock its potential for your business. Whether you're AI-curious or looking to enhance your current strategies, this session will provide the knowledge and confidence to thrive in the AI-driven marketing landscape.

Join us to overcome the overwhelm, prioritize data protection, and confidently integrate AI into your marketing operations. Let's innovate together and pave the way for long-term success in the age of AI!

Speakers

Phil Metzger

Founder of Mirror Marketing | A.I. Fanatic, Mirror Marketing - Founder

Phil Metzger is the visionary founder and owner of Mirror Marketing, a cutting-edge digital marketing agency specializing in empowering small businesses through data, creativity, and innovative AI-driven strategies. Phil has become a trusted authority in leveraging artificial intelligence... Read More →

Thursday March 13, 2025 1:00pm - 1:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

AI Track

Subject AI, Marketing, Solopreneur/Freelancers, Small & Medium Business, Technology, Strategy
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Founded in FoCo 2025

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