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Thursday March 13, 2025 2:00pm - 2:45pm MDT
In an unpredictable world, your brand identity is more than just a logo or tagline—it’s the foundation that helps your company connect, adapt and thrive. In this session, we’ll explore how to build a brand identity that:
- resonates with your target audience
- can flex with change
- creates lasting connections with your community
- integrates the latest innovations, like AI, to stay relevant in an evolving market.
We will talk about why a brand identity matters, what makes up a brand identity, and how it can help you connect authentically and create resiliency.
Speakers
avatar for Lori Wiles

Lori Wiles

Owner, Fractional CMO, Lori Wiles Fractional CMO
Lori Wiles, ABC, is a marketing and branding expert with more than 30 years in start-up, medium, and Fortune 500 companies. She excels at building brands that stand apart and excel at growth. Creating a strong brand involves setting clear direction, identifying messaging that resonates... Read More →
Thursday March 13, 2025 2:00pm - 2:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track
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