Loading…
← Back to schedule
From Fluff to Facts: Find The Real Truth Through Conversations SEATS AVAILABLE
Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 2
Are you tired of market research conversations that seem to go nowhere? I’ll walk you through my approach to asking the right questions—the kind that lead to real, actionable feedback. It’s not about surface-level chats or vague promises; it’s about getting specific, diving deep, and learning what really drives your customers.

The key? It’s not about pitching your idea. In fact, it’s about avoiding it entirely. I’ll show you how to shift the conversation to focus on your customers' lives, their problems, and their real-world experiences. Instead of asking hypothetical questions like, "Would you use this?" or "Do you think it's a good idea?" you’ll learn how to ask about what they’ve actually done. That way, even your mom couldn’t lie to you about it!


Here’s what you’ll get out of it:

A new approach to customer conversations: Learn how to structure chats that reveal actionable insights instead of vague, surface-level responses.

Question techniques that work: Discover the exact questions that dig into past behaviors and help you get past fluff to find the stories that actually matter.

Common pitfalls to avoid: Learn how to steer clear of the mistakes that lead to misleading feedback, like fishing for validation or compliments.

How to get honest feedback: Shift the focus to your customers' real experiences to uncover genuine insights that will shape your product decisions.

Practical tools you can use right away: Walk away with question frameworks and strategies you can start using immediately to make every conversation count.

This session is all about making sure your market research is actually useful, so you can build something your customers really need, not just something they say they want.
Speakers
avatar for kateryna quinn

kateryna quinn

Founder, ASTASH | Uplify AI
Kateryna Quinn is a mom, an immigrant, and a proud small business owner in Northern Colorado. Recognized as a Forbes Next 1000 honoree and one of NOCO's 30 Under 30, she has made a name for herself as a leader in marketing and web design. As the founder of ASTASH an award-winning... Read More →
Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track

Attendees (6)


Sign up or log in to save this to your schedule, view media, check-in, leave feedback and see who's attending!

Tweet Share
Share Modal

Share this link via

Or copy link