Founded in FoCo 2025: Full Schedule

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11:15am MDT

Considerations for a Well-Rounded IP Strategy SEATS AVAILABLE

Thursday March 13, 2025 11:15am - 12:00pm MDT

Intellectual property (IP) often becomes an afterthought in the fast-paced entrepreneurship environment. Yet, a thoughtfully crafted IP strategy is essential for protecting and enhancing your business's value at every stage. This session will explore why IP deserves an active, ongoing role in your business planning and how a well-rounded IP strategy can become a dynamic asset as your business evolves.

Join us for a fireside chat led by CSU STRATA’s Director of IP Strategy, Jessica Trostel. We’ll explore the realities of establishing, adapting, and sometimes reshaping IP strategies alongside an attorney experienced in guiding entrepreneurs and an inventor-entrepreneur who has navigated the complex IP landscape. You’ll gain insights into choosing the right IP protections, how to make strategic decisions about adding, dropping, or overlapping IP, and why no single type of IP is inherently more valuable than another.

This discussion, perfect for founders, innovators, and business leaders, will offer practical tips on making IP a cornerstone of your business strategy.

Speakers

Jessica Trostel

Director of IP Strategy, CSU STRATA

Jessica joined CSU STRATA in 2018 to support the Colorado State University System’s technology transfer team in licensing efforts and protecting intellectual property. In 2021, Jessica became the Director of Intellectual Property Strategy to lead the development of the system’s... Read More →

Thursday March 13, 2025 11:15am - 12:00pm MDT
Sand Lily 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Strategy, Technology, Small & Medium Business, Growth
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1:00pm MDT

AI-Driven Marketing: Unlocking the Future of Customer Engagement and Data Mastery SEATS AVAILABLE

Thursday March 13, 2025 1:00pm - 1:45pm MDT

Foxtail 1

Step into the future of marketing with Phil Metzger as he demystifies AI's role in revolutionizing customer engagement and data mastery. This dynamic, interactive session is tailored for solopreneurs and small business owners looking to harness the power of AI in their marketing strategies.

Discover how AI is transforming the marketing landscape, from enhancing data acquisition to enabling real-time decision making. Through engaging activities and real-world examples, you'll explore:
- The evolution of marketing
- Traditional vs. AI-driven approaches
- AI-powered customer insights and personalization techniques
- Ethical considerations in AI-driven data acquisition
- Practical AI tools for businesses with 1-50 employees

By the end of this session, you'll have a clear understanding of how to implement AI in your marketing efforts, balancing innovation with ethical considerations. You'll leave equipped with actionable strategies to:
1) Leverage AI for deeper customer insights
2) Craft personalized marketing campaigns that resonate
3) Make data-driven decisions in real-time
4) Navigate the ethical landscape of AI in marketing

Interactive elements include live polls, group discussions, and a hands-on demo of an AI marketing tool. You'll have the opportunity to collaborate with peers, share ideas, and get your burning questions answered.

Don't miss this chance to demystify AI and unlock its potential for your business. Whether you're AI-curious or looking to enhance your current strategies, this session will provide the knowledge and confidence to thrive in the AI-driven marketing landscape.

Join us to overcome the overwhelm, prioritize data protection, and confidently integrate AI into your marketing operations. Let's innovate together and pave the way for long-term success in the age of AI!

Speakers

Phil Metzger

Founder of Mirror Marketing | A.I. Fanatic, Mirror Marketing - Founder

Phil Metzger is the visionary founder and owner of Mirror Marketing, a cutting-edge digital marketing agency specializing in empowering small businesses through data, creativity, and innovative AI-driven strategies. Phil has become a trusted authority in leveraging artificial intelligence... Read More →

Thursday March 13, 2025 1:00pm - 1:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

AI Track

Subject AI, Marketing, Solopreneur/Freelancers, Small & Medium Business, Technology, Strategy
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2:00pm MDT

Align by Design: Neurodivergent Productivity SEATS AVAILABLE

Thursday March 13, 2025 2:00pm - 2:45pm MDT

Prairie Sage 1

Giving our attention to what matters most can be a challenge when 1) everything matters all the time, 2) the arrival rate overwhelms us, and 3) our energy fluctuates.

In this tech-focused talk you'll discover the key elements for your personal productivity stack and how to make them work FOR you rather than be a distracting black hole. We'll drill down to look at Email and Clickup as examples.

Speakers

Karen Joy Fritz

Purposetivity Mentor, Karen Joy Fritz

Karen Joy Fritz, friendly neighborhood geek for creative entrepreneurs who want to get important shit done, finds the best tech and practices for your unique cognitive style. When it comes to business simplification, Karen is your go-to guide in both the inner and outer adventures... Read More →

Thursday March 13, 2025 2:00pm - 2:45pm MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Technology, Client Delivery, Sales
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Founded in FoCo 2025

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