Founded in FoCo 2025: Full Schedule

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10:00am MDT

Messages from our Childhood That Hold Us Back SEATS AVAILABLE

Thursday March 13, 2025 10:00am - 10:45am MDT

Early in childhood, you were taught not to talk to strangers or take money from strangers, the two things you have to do in sales. In this session, we will review some of the common messages from childhood that hold you back in selling yourself, or product and your ideas.

Speakers

Wayne Dehn

Author and certified sales trainer, 3D TRAINING LLC

After 15 years in non-profit management and two Emmy Nominations for Telethon production, Wayne began his journey in sales as a representative for a non-profit trade association offering benefits and services to Small Business America. Soon promotion to national management positions... Read More →

Thursday March 13, 2025 10:00am - 10:45am MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject People, Marketing, Sales, Small & Medium Business
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11:15am MDT

From Fluff to Facts: Find The Real Truth Through Conversations SEATS AVAILABLE

Thursday March 13, 2025 11:15am - 12:00pm MDT

Foxtail 2

Are you tired of market research conversations that seem to go nowhere? I’ll walk you through my approach to asking the right questions—the kind that lead to real, actionable feedback. It’s not about surface-level chats or vague promises; it’s about getting specific, diving deep, and learning what really drives your customers.

The key? It’s not about pitching your idea. In fact, it’s about avoiding it entirely. I’ll show you how to shift the conversation to focus on your customers' lives, their problems, and their real-world experiences. Instead of asking hypothetical questions like, "Would you use this?" or "Do you think it's a good idea?" you’ll learn how to ask about what they’ve actually done. That way, even your mom couldn’t lie to you about it!

Here’s what you’ll get out of it:

A new approach to customer conversations: Learn how to structure chats that reveal actionable insights instead of vague, surface-level responses.

Question techniques that work: Discover the exact questions that dig into past behaviors and help you get past fluff to find the stories that actually matter.

Common pitfalls to avoid: Learn how to steer clear of the mistakes that lead to misleading feedback, like fishing for validation or compliments.

How to get honest feedback: Shift the focus to your customers' real experiences to uncover genuine insights that will shape your product decisions.

Practical tools you can use right away: Walk away with question frameworks and strategies you can start using immediately to make every conversation count.

This session is all about making sure your market research is actually useful, so you can build something your customers really need, not just something they say they want.

Speakers

kateryna quinn

Founder, ASTASH | Uplify AI

Kateryna Quinn is a mom, an immigrant, and a proud small business owner in Northern Colorado. Recognized as a Forbes Next 1000 honoree and one of NOCO's 30 Under 30, she has made a name for herself as a leader in marketing and web design. As the founder of ASTASH an award-winning... Read More →

Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Sales, Marketing, Communication Skills, Social, Leadership, Mindset, Networking, Small & Medium Business, Solopreneur/Freelancers
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2:00pm MDT

Align by Design: Neurodivergent Productivity SEATS AVAILABLE

Thursday March 13, 2025 2:00pm - 2:45pm MDT

Prairie Sage 1

Giving our attention to what matters most can be a challenge when 1) everything matters all the time, 2) the arrival rate overwhelms us, and 3) our energy fluctuates.

In this tech-focused talk you'll discover the key elements for your personal productivity stack and how to make them work FOR you rather than be a distracting black hole. We'll drill down to look at Email and Clickup as examples.

Speakers

Karen Joy Fritz

Purposetivity Mentor, Karen Joy Fritz

Karen Joy Fritz, friendly neighborhood geek for creative entrepreneurs who want to get important shit done, finds the best tech and practices for your unique cognitive style. When it comes to business simplification, Karen is your go-to guide in both the inner and outer adventures... Read More →

Thursday March 13, 2025 2:00pm - 2:45pm MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Technology, Client Delivery, Sales
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Founded in FoCo 2025

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