Founded in FoCo 2025: Full Schedule

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10:00am MDT

Messages from our Childhood That Hold Us Back SEATS AVAILABLE

Thursday March 13, 2025 10:00am - 10:45am MDT

Early in childhood, you were taught not to talk to strangers or take money from strangers, the two things you have to do in sales. In this session, we will review some of the common messages from childhood that hold you back in selling yourself, or product and your ideas.

Speakers

Wayne Dehn

Author and certified sales trainer, 3D TRAINING LLC

After 15 years in non-profit management and two Emmy Nominations for Telethon production, Wayne began his journey in sales as a representative for a non-profit trade association offering benefits and services to Small Business America. Soon promotion to national management positions... Read More →

Thursday March 13, 2025 10:00am - 10:45am MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject People, Marketing, Sales, Small & Medium Business
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11:15am MDT

From Fluff to Facts: Find The Real Truth Through Conversations SEATS AVAILABLE

Thursday March 13, 2025 11:15am - 12:00pm MDT

Foxtail 2

Are you tired of market research conversations that seem to go nowhere? I’ll walk you through my approach to asking the right questions—the kind that lead to real, actionable feedback. It’s not about surface-level chats or vague promises; it’s about getting specific, diving deep, and learning what really drives your customers.

The key? It’s not about pitching your idea. In fact, it’s about avoiding it entirely. I’ll show you how to shift the conversation to focus on your customers' lives, their problems, and their real-world experiences. Instead of asking hypothetical questions like, "Would you use this?" or "Do you think it's a good idea?" you’ll learn how to ask about what they’ve actually done. That way, even your mom couldn’t lie to you about it!

Here’s what you’ll get out of it:

A new approach to customer conversations: Learn how to structure chats that reveal actionable insights instead of vague, surface-level responses.

Question techniques that work: Discover the exact questions that dig into past behaviors and help you get past fluff to find the stories that actually matter.

Common pitfalls to avoid: Learn how to steer clear of the mistakes that lead to misleading feedback, like fishing for validation or compliments.

How to get honest feedback: Shift the focus to your customers' real experiences to uncover genuine insights that will shape your product decisions.

Practical tools you can use right away: Walk away with question frameworks and strategies you can start using immediately to make every conversation count.

This session is all about making sure your market research is actually useful, so you can build something your customers really need, not just something they say they want.

Speakers

kateryna quinn

Founder, ASTASH | Uplify AI

Kateryna Quinn is a mom, an immigrant, and a proud small business owner in Northern Colorado. Recognized as a Forbes Next 1000 honoree and one of NOCO's 30 Under 30, she has made a name for herself as a leader in marketing and web design. As the founder of ASTASH an award-winning... Read More →

Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Sales, Marketing, Communication Skills, Social, Leadership, Mindset, Networking, Small & Medium Business, Solopreneur/Freelancers
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11:15am MDT

TRUST is Your Competitive Superpower SEATS AVAILABLE

Thursday March 13, 2025 11:15am - 12:00pm MDT

Foxtail 1

AI is dramatically changing the way customers search and how you get found.

• AI-assisted search means customers find answers without visiting websites
• Gartner expects organic web traffic to drop by 50% by 2026
• AI generated content is flooding the web
• Traditional marketing is becoming less effective

This is making building trust and authority online more important than ever. Traditional search engines, AI search and humans are all looking for signals of experience, expertise, authority and trustworthiness.

Building this trust requires a special kind of content. We like to call this “thought leadership,” but it could also be called “subject matter expertise.” The goal of this type of content is to establish your credibility, differentiate you in a crowded market, and build trust with prospects.

It may sound complex, but you’re actually creating the seeds for this content every single day. Every project you work on, every conversation with prospects and customers, every project meeting can be a source.

In this session, you’ll learn how to turn conversations your team is having every day into impactful content that showcases your expertise.

Content that can be used again and again on multiple platforms to reach the right audience.

We’ll simplify the process using AI tools, making it easy to leverage your existing knowledge and rapidly produce engaging content while maintaining your unique voice.

Discover how to position yourself as a trusted resource, nurturing relationships that lead to
lasting client engagement and growth.

Speakers

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth

Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network... Read More →

Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Strategy, Marketing, AI
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1:00pm MDT

AI-Driven Marketing: Unlocking the Future of Customer Engagement and Data Mastery SEATS AVAILABLE

Thursday March 13, 2025 1:00pm - 1:45pm MDT

Foxtail 1

Step into the future of marketing with Phil Metzger as he demystifies AI's role in revolutionizing customer engagement and data mastery. This dynamic, interactive session is tailored for solopreneurs and small business owners looking to harness the power of AI in their marketing strategies.

Discover how AI is transforming the marketing landscape, from enhancing data acquisition to enabling real-time decision making. Through engaging activities and real-world examples, you'll explore:
- The evolution of marketing
- Traditional vs. AI-driven approaches
- AI-powered customer insights and personalization techniques
- Ethical considerations in AI-driven data acquisition
- Practical AI tools for businesses with 1-50 employees

By the end of this session, you'll have a clear understanding of how to implement AI in your marketing efforts, balancing innovation with ethical considerations. You'll leave equipped with actionable strategies to:
1) Leverage AI for deeper customer insights
2) Craft personalized marketing campaigns that resonate
3) Make data-driven decisions in real-time
4) Navigate the ethical landscape of AI in marketing

Interactive elements include live polls, group discussions, and a hands-on demo of an AI marketing tool. You'll have the opportunity to collaborate with peers, share ideas, and get your burning questions answered.

Don't miss this chance to demystify AI and unlock its potential for your business. Whether you're AI-curious or looking to enhance your current strategies, this session will provide the knowledge and confidence to thrive in the AI-driven marketing landscape.

Join us to overcome the overwhelm, prioritize data protection, and confidently integrate AI into your marketing operations. Let's innovate together and pave the way for long-term success in the age of AI!

Speakers

Phil Metzger

Founder of Mirror Marketing | A.I. Fanatic, Mirror Marketing - Founder

Phil Metzger is the visionary founder and owner of Mirror Marketing, a cutting-edge digital marketing agency specializing in empowering small businesses through data, creativity, and innovative AI-driven strategies. Phil has become a trusted authority in leveraging artificial intelligence... Read More →

Thursday March 13, 2025 1:00pm - 1:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

AI Track

Subject AI, Marketing, Solopreneur/Freelancers, Small & Medium Business, Technology, Strategy
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Founded in FoCo 2025

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