Founded in FoCo 2025: Full Schedule

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11:15am MDT

TRUST is Your Competitive Superpower SEATS AVAILABLE

Thursday March 13, 2025 11:15am - 12:00pm MDT

AI is dramatically changing the way customers search and how you get found.

• AI-assisted search means customers find answers without visiting websites
• Gartner expects organic web traffic to drop by 50% by 2026
• AI generated content is flooding the web
• Traditional marketing is becoming less effective

This is making building trust and authority online more important than ever. Traditional search engines, AI search and humans are all looking for signals of experience, expertise, authority and trustworthiness.

Building this trust requires a special kind of content. We like to call this “thought leadership,” but it could also be called “subject matter expertise.” The goal of this type of content is to establish your credibility, differentiate you in a crowded market, and build trust with prospects.

It may sound complex, but you’re actually creating the seeds for this content every single day. Every project you work on, every conversation with prospects and customers, every project meeting can be a source.

In this session, you’ll learn how to turn conversations your team is having every day into impactful content that showcases your expertise.

Content that can be used again and again on multiple platforms to reach the right audience.

We’ll simplify the process using AI tools, making it easy to leverage your existing knowledge and rapidly produce engaging content while maintaining your unique voice.

Discover how to position yourself as a trusted resource, nurturing relationships that lead to
lasting client engagement and growth.

Speakers

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth

Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network... Read More →

Thursday March 13, 2025 11:15am - 12:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Strategy, Marketing, AI
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1:00pm MDT

AI-Driven Marketing: Unlocking the Future of Customer Engagement and Data Mastery SEATS AVAILABLE

Thursday March 13, 2025 1:00pm - 1:45pm MDT

Foxtail 1

Step into the future of marketing with Phil Metzger as he demystifies AI's role in revolutionizing customer engagement and data mastery. This dynamic, interactive session is tailored for solopreneurs and small business owners looking to harness the power of AI in their marketing strategies.

Discover how AI is transforming the marketing landscape, from enhancing data acquisition to enabling real-time decision making. Through engaging activities and real-world examples, you'll explore:
- The evolution of marketing
- Traditional vs. AI-driven approaches
- AI-powered customer insights and personalization techniques
- Ethical considerations in AI-driven data acquisition
- Practical AI tools for businesses with 1-50 employees

By the end of this session, you'll have a clear understanding of how to implement AI in your marketing efforts, balancing innovation with ethical considerations. You'll leave equipped with actionable strategies to:
1) Leverage AI for deeper customer insights
2) Craft personalized marketing campaigns that resonate
3) Make data-driven decisions in real-time
4) Navigate the ethical landscape of AI in marketing

Interactive elements include live polls, group discussions, and a hands-on demo of an AI marketing tool. You'll have the opportunity to collaborate with peers, share ideas, and get your burning questions answered.

Don't miss this chance to demystify AI and unlock its potential for your business. Whether you're AI-curious or looking to enhance your current strategies, this session will provide the knowledge and confidence to thrive in the AI-driven marketing landscape.

Join us to overcome the overwhelm, prioritize data protection, and confidently integrate AI into your marketing operations. Let's innovate together and pave the way for long-term success in the age of AI!

Speakers

Phil Metzger

Founder of Mirror Marketing | A.I. Fanatic, Mirror Marketing - Founder

Phil Metzger is the visionary founder and owner of Mirror Marketing, a cutting-edge digital marketing agency specializing in empowering small businesses through data, creativity, and innovative AI-driven strategies. Phil has become a trusted authority in leveraging artificial intelligence... Read More →

Thursday March 13, 2025 1:00pm - 1:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

AI Track

Subject AI, Marketing, Solopreneur/Freelancers, Small & Medium Business, Technology, Strategy
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3:15pm MDT

AI with a Conscience: Sustainable Solutions for Growing Startups and Small Businesses SEATS AVAILABLE

Thursday March 13, 2025 3:15pm - 4:00pm MDT

Foxtail 2

AI is increasingly being used by businesses across various industries to streamline operations and drive growth. In "AI with a Conscience: Sustainable Solutions for Growing Startups and Small Businesses," we’ll explore how businesses from any field—not just tech—can adopt AI responsibly. This talk focuses on practical ways to use AI that reduce negative impacts on people and the environment, drawing from examples in different sectors. Whether you're in retail, healthcare, professional services, or any other industry, you'll learn how to make informed choices about AI that benefit your business without sacrificing sustainability or ethics.

Speakers

Kelly Williams

Founder of Making Software Greener, Mentor, Public Speaker, and Renaissance Person in Training, Making Software Greener, Ltd.

Matt "Kelly" Williams is the founder of Making Software Greener, the creator/CEO of the Sustainable IT Manifesto Foundation, member of the advisory board for the Green Computing Foundation, and a speaker and mentor on IT practices including DevOps, Cloud Computing, and mental health... Read More →

Thursday March 13, 2025 3:15pm - 4:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

AI Track

Subject AI
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Founded in FoCo 2025

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