Founded in FoCo 2025: Full Schedule

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9:00am MDT

No Hashtags, No Problem: Marketing Beyond Social Media SEATS AVAILABLE

Wednesday March 12, 2025 9:00am - 9:45am MDT

Marketing can be a great big dark hole. You know you need to do it for your business, but all the blogs say you should focus on social media.

The problem is, you hate social media. Staying on top of trends, fighting the algorithm, engaging with everyone who comments or messages you - it’s a never-ending cycle that doesn’t leave you enough time do the work you love.

Great news: You can build and grow a business without social media.

The best marketing channel for your business is something that you enjoy doing.

From word of mouth, referral programs, content marketing, presentations, email marketing, partner collabs, podcasts, paid ads, cold outreach, sponsorships, there are endless ways to get the word out about your business.

In this talk, we’ll cover different marketing strategies that don’t require you to fight an algorithm. You’ll walk away with a marketing strategy that plays to your strengths and helps you build the business you want.

Speakers

Stacey Nicholls

Founder + Designer, Space Cookie Designs

Stacey Nicholls brings over 17 years of creative experience to Space Cookie Designs, where she helps small business owners connect to their audience through intentional, accessible website design. With a background in photography and graphic design, Stacey began working in website... Read More →

Wednesday March 12, 2025 9:00am - 9:45am MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Strategy, Marketing, Small & Medium Business, Solopreneur/Freelancers
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10:15am MDT

Communication that Connects: writing to build relationships and get results SEATS AVAILABLE

Wednesday March 12, 2025 10:15am - 11:00am MDT

Prairie Sage 1

As a small business owner, you write a lot for work. And you want your writing to connect with your audience and get work done. That kind of writing is more about the reader: how they read, where they look for information, how they feel about that information, and what they do after reading your message. To ensure your writing gets the results you want, this session will help you think about your writing from the perspective of the person who reads your message—which isn’t what we’re taught in school. When we craft messages that are easy for other people to read, they respond the way we want and take the actions we expect. This session will give you five simple tricks to ensure that your messages at work connect with your readers so they are more likely to do what you want them to do (and leave you alone).

Speakers

Jenny Morse

Business Writing and Communication Expert, Appendance, Inc

Jenny helps professionals develop their confidence and credibility as business writers through her company Appendance, Inc, which offers corporate seminars and online courses. She has had the privilege of training employees at CoBank, Hunter Douglas, Adobe, Larimer County, Digicomm... Read More →

Wednesday March 12, 2025 10:15am - 11:00am MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

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10:15am MDT

Network Like a Pro: How to Stand Out (and Do It on Purpose!) SEATS AVAILABLE

Wednesday March 12, 2025 10:15am - 11:00am MDT

Twinberry Auditorium

Ready to turn those awkward handshakes into meaningful connections? Join us for a power-packed, one-hour session that will transform how you approach networking. We’re diving into the art of standing out in a crowd—on purpose! Whether you’re looking to land new clients, find your next big opportunity, or simply up your social game, this event is your fast pass to mastering the networking dance.

Expect to learn:

How to make a lasting first impression without being that person.
Secrets to sparking conversations that people actually remember.
Strategies for following up that don’t involve boring emails.
Bring your business cards, your best smile, and get ready to network with intention. Because in this room, everyone’s a potential connection—you just need to know how to stand out!

Speakers

Romia Pritchett

Sukless coaching coaching and training owner founder RC Auto Detail and Carpet Cleang Serving NOCO since 2006, RC Auto Detail & Carpet Cleaning

**Romia Pritchett** is an accomplished business leader and entrepreneur with over 17 years of experience in management and ownership. As the owner of **RC Auto Detail & Carpet Cleaning**, Romia has successfully expanded the business, opening a second location in Fort Collins in 2017... Read More →

Wednesday March 12, 2025 10:15am - 11:00am MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject People, Strategy, Growth, Sales, Networking
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1:00pm MDT

Selling Without the Ick SEATS AVAILABLE

Wednesday March 12, 2025 1:00pm - 1:45pm MDT

Twinberry Auditorium

Is selling a curse word to you?

Does sales make you feel insecure?

Would you make more money if you felt more comfortable with sales?

I used to overthink sales. I wanted to be amazing, but I thought it was hard, stressful, and uncomfortable.

Even though we have no problem buying, we can get in our heads when we go to sell to others. Selling seems icky and slimy.

Do you have this relationship to sales? If you do, it will limit your success and income.

Want sales to become effortless and enjoyable? Join Rich Life at Founded in FoCo.

Sales is a powerful relationship skill. We sell ideas, beliefs, and behaviors to others every day. Yet something changes in our minds when we go to sell an offering for money.

We worry, stress, and fret. Some have such an aversion to selling that it becomes like a curse word.

Imagine if selling became as natural as breathing. When we don’t overthink it, sales can be that simple. Instead of a stressor, it can be a beautiful exchange.

Easeful sales is possible for anyone. The good news is that when we drop sales stress, we get even better at it. Making deals becomes no more than an interesting game, and the more we play, the more we improve.

Everyone is born to sell. We cover up this innate ability with thoughts and beliefs that sabotage our efforts.

Are you in your own way?

Learn:
How to drop overthinking around sales
How society conditioned you to dislike sales
Why sleazy sales tactics don't work
That selling is not about you
How to listen deeply to create connection
To handle objections with grace and curiosity
How to make more money in sales

Fall in love with sales by approaching it with fresh eyes.

With over 7 years experience in weight loss and membership sales, Rich Life has the record of a top salesperson.

Rich combines his extensive sales experience with a transformative understanding. This understanding helps professionals “drop thought" and leads to more clients, sales, and success.

Speakers

Rich Life

Owner, Rich Life Realization

Business owner and speaker, Rich is an educator and coach with more than 10 years experience. He uses metaphor and in the moment wisdom to help achievers stop striving and start flowing. As a 3 Principles Apprentice Practitioner, his approach is based on the 3 Principles understanding... Read More →

Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Sales, Strategy, Communication Skills, Solopreneur/Freelancers, Small & Medium Business, Mindset
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2:00pm MDT

Elevate Your LinkedIn Game: Strategies to Increase Reach and Engagement SEATS AVAILABLE

Wednesday March 12, 2025 2:00pm - 2:45pm MDT

Foxtail 2

Do you have a LinkedIn strategy? Is it working?

Most small businesses are using LinkedIn for marketing. But they’re missing key elements that can make a huge difference.

Join this session to reset your approach to LinkedIn. Candyce will share real-life strategies to build your personal and company brand, increase your reach, enhance your audience engagement, and get leads to reach out to you.

You’ll discover how to:

- Build your personal professional brand on LinkedIn
- Avoid mistakes that most businesses make every day
- Use 2 little-known LinkedIn features to attract leads
- Optimize content for engagement

Speakers

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth

Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network... Read More →

Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Strategy, Marketing, Sales, Small & Medium Business, Solopreneur/Freelancers
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3:15pm MDT

Capturing Opportunities and Avoiding Pitfalls: Foundational steps to starting a business in 2025 SEATS AVAILABLE

Wednesday March 12, 2025 3:15pm - 4:00pm MDT

Twinberry Auditorium

Small Business Attorney and entrepreneur Rachael Ardanuy will provide an overview of the legal aspects and practical steps to opening a business in 2025.

At RZA Legal, Rachael has spent nearly a decade guiding Colorado entrepreneurs through the often confusing maze of local, state and federal requirements, choice of entity and related tax considerations, relevant laws and regulations, business licensing and permitting, and drafting charter documents like operating agreements and shareholders agreements. This presentation will highlight various legal issues facing entrepreneurs in Colorado, as well as tips to avoid costly pitfalls in bringing your business concept to a successful reality.

Speakers

Rachael Ardanuy

Business Attorney & Founder, RZA Legal

Rachael Ardanuy is a distinguished attorney, thought leader and founder of RZA Legal. With over a decade of experience, Rachael excels at guiding clients through starting up and building their business foundation, negotiating real estate transactions, buying and selling businesses... Read More →

Wednesday March 12, 2025 3:15pm - 4:00pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

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Founded in FoCo 2025

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