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Wednesday, March 12
 

9:00am MDT

No Hashtags, No Problem: Marketing Beyond Social Media SEATS AVAILABLE
Wednesday March 12, 2025 9:00am - 9:45am MDT
Foxtail 1
Marketing can be a great big dark hole. You know you need to do it for your business, but all the blogs say you should focus on social media.

The problem is, you hate social media. Staying on top of trends, fighting the algorithm, engaging with everyone who comments or messages you - it’s a never-ending cycle that doesn’t leave you enough time do the work you love.

Great news: You can build and grow a business without social media.

The best marketing channel for your business is something that you enjoy doing.

From word of mouth, referral programs, content marketing, presentations, email marketing, partner collabs, podcasts, paid ads, cold outreach, sponsorships, there are endless ways to get the word out about your business.

In this talk, we’ll cover different marketing strategies that don’t require you to fight an algorithm. You’ll walk away with a marketing strategy that plays to your strengths and helps you build the business you want.
Speakers
avatar for Stacey Nicholls

Stacey Nicholls

Founder + Designer, Space Cookie Designs
Stacey Nicholls brings over 17 years of creative experience to Space Cookie Designs, where she helps small business owners connect to their audience through intentional, accessible website design. With a background in photography and graphic design, Stacey began working in website... Read More →
Wednesday March 12, 2025 9:00am - 9:45am MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track

10:15am MDT

AI Revolution in Design: Transforming Ecological Landscape Architecture SEATS AVAILABLE
Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 2

Join Patrick Padden, founder of Padden Permaculture and eco-social designer, for an immersive workshop, exploring how AI is reshaping the future of design—especially in the realm of ecological landscape architecture. This session will delve into the evolving role of artificial intelligence as a transformative tool, enabling designers to create sustainable, functional, and innovative landscapes faster than ever before.

Discover how AI-driven technologies, such as generative design, 3D scanning, and computer vision, are helping professionals integrate ecological principles more effectively into their projects. Whether you’re a landscape architect, urban planner, or small business owner in the design field, you’ll gain insights into how AI can enhance decision-making, streamline workflows, and revolutionize how we interact with the environment.

Learn to apply cutting-edge tools to real-world ecological challenges, and leave with actionable strategies that can be implemented in your next design project. This workshop is ideal for anyone looking to stay ahead of the curve and harness the power of AI to shape a greener, more resilient future.

Perfect for designers, architects, planners, and innovators looking to future-proof their projects with the latest in AI technology!
Speakers
avatar for Patrick Padden

Patrick Padden

Founder, Padden Permaculture
Patrick Padden is an eco-social designer, permaculture expert, and founder of Padden Permaculture, based in Fort Collins, Colorado. With over 16 years of experience, Patrick specializes in regenerative land projects, ecological landscape design, and sustainable systems. He holds a... Read More →
Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526
  AI Track

10:15am MDT

Smart Strategies for Startups: Drive Innovation with No-Cost Marketing SEATS AVAILABLE
Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 1

Looking to grow your startup without stretching your budget? Join us for "Smart Strategies for Startups: Drive Innovation with No-Cost Marketing", an interactive training session packed with actionable, zero-cost marketing tactics. You'll learn how to maximize your brand's visibility through creative social media strategies, content creation, and innovative partnerships. Whether you're just starting or looking to refine your approach, this session will equip you with the tools to adapt, connect, and thrive in a competitive market—all without spending a dollar. Get ready to future-proof your startup with smart, budget-friendly strategies!
Speakers
avatar for Kay Emerson

Kay Emerson

Founder, SheRen Consulting
Kay Emerson, MS, brings over 15 years of expertise in public administration, focusing on improving health equity, education, and economic mobility, particularly for marginalized communities. With a strong background in program development, grant management, financial oversight, and... Read More →
Wednesday March 12, 2025 10:15am - 11:00am MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526
  NonProfit Track

10:15am MDT

Network Like a Pro: How to Stand Out (and Do It on Purpose!) SEATS AVAILABLE
Wednesday March 12, 2025 10:15am - 11:00am MDT
Twinberry Auditorium
Ready to turn those awkward handshakes into meaningful connections? Join us for a power-packed, one-hour session that will transform how you approach networking. We’re diving into the art of standing out in a crowd—on purpose! Whether you’re looking to land new clients, find your next big opportunity, or simply up your social game, this event is your fast pass to mastering the networking dance.

Expect to learn:

How to make a lasting first impression without being that person.
Secrets to sparking conversations that people actually remember.
Strategies for following up that don’t involve boring emails.
Bring your business cards, your best smile, and get ready to network with intention. Because in this room, everyone’s a potential connection—you just need to know how to stand out!
Speakers
avatar for Romia Pritchett

Romia Pritchett

Sukless coaching coaching and training owner founder RC Auto Detail and Carpet Cleang Serving NOCO since 2006, RC Auto Detail & Carpet Cleaning
**Romia Pritchett** is an accomplished business leader and entrepreneur with over 17 years of experience in management and ownership. As the owner of **RC Auto Detail & Carpet Cleaning**, Romia has successfully expanded the business, opening a second location in Fort Collins in 2017... Read More →
Wednesday March 12, 2025 10:15am - 11:00am MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track

1:00pm MDT

How to be a Wealthy Musician SEATS AVAILABLE
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Prairie Sage 1
Using our Seven note Financial Scale, we provide financial literacy to the music community. Our mission is to show that no artist or anyone in the music business needs to give up their ambitions because of money. Built on our successful course taught at the University of Colorado Denver and shared with the community on our popular podcast, Musicians Tip Jar, we provide simple actions and solutions to manage and grow wealth as a musician.

Speakers
avatar for Chris Webb

Chris Webb

Chris Webb Co-Founder, Musicians Tip Jar
Chris Webb is a Denver based musician who has successfully maintained a full-time career in music for over two decades. He owns the booking agency called "Colorado Professional Performers," teaches at the University of Colorado Denver in the music program and Co-founded Musicians... Read More →
avatar for Dave Tamkin

Dave Tamkin

Musicians Tip Jar - Co-Founder, Musicians Tip Jar
Dave combines his collaborative management style with an energetic focus on networking and developing strategic partnerships. In 2009, Dave was instrumental in founding an online marketing agency, helping marketers and advertisers gain access to cleaner online traffic and enhanced... Read More →
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526
  Creative Track

1:00pm MDT

Selling Without the Ick SEATS AVAILABLE
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Twinberry Auditorium
Is selling a curse word to you?

Does sales make you feel insecure?

Would you make more money if you felt more comfortable with sales?

I used to overthink sales. I wanted to be amazing, but I thought it was hard, stressful, and uncomfortable.

Even though we have no problem buying, we can get in our heads when we go to sell to others. Selling seems icky and slimy.

Do you have this relationship to sales? If you do, it will limit your success and income.

Want sales to become effortless and enjoyable? Join Rich Life at Founded in FoCo.

Sales is a powerful relationship skill. We sell ideas, beliefs, and behaviors to others every day. Yet something changes in our minds when we go to sell an offering for money.

We worry, stress, and fret. Some have such an aversion to selling that it becomes like a curse word.

Imagine if selling became as natural as breathing. When we don’t overthink it, sales can be that simple. Instead of a stressor, it can be a beautiful exchange.

Easeful sales is possible for anyone. The good news is that when we drop sales stress, we get even better at it. Making deals becomes no more than an interesting game, and the more we play, the more we improve.

Everyone is born to sell. We cover up this innate ability with thoughts and beliefs that sabotage our efforts.

Are you in your own way?

Learn:
How to drop overthinking around sales
How society conditioned you to dislike sales
Why sleazy sales tactics don't work
That selling is not about you
How to listen deeply to create connection
To handle objections with grace and curiosity
How to make more money in sales

Fall in love with sales by approaching it with fresh eyes.

With over 7 years experience in weight loss and membership sales, Rich Life has the record of a top salesperson.

Rich combines his extensive sales experience with a transformative understanding. This understanding helps professionals “drop thought" and leads to more clients, sales, and success.
Speakers
avatar for Rich Life

Rich Life

Owner, Rich Life Realization
Business owner and speaker, Rich is an educator and coach with more than 10 years experience. He uses metaphor and in the moment wisdom to help achievers stop striving and start flowing. As a 3 Principles Apprentice Practitioner, his approach is based on the 3 Principles understanding... Read More →
Wednesday March 12, 2025 1:00pm - 1:45pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track

1:00pm MDT

Traction: How to Get a Grip on Your Business SEATS AVAILABLE
Wednesday March 12, 2025 1:00pm - 2:45pm MDT
Sand Lily
Is your business controlling you, or are you controlling your business?

Being an entrepreneur is exciting—until it's not. The chaos of keeping things together feels like trying to juggle while riding a unicycle on a tightrope. Blindfolded. Over a pit of fire.

Sound familiar? You’re not alone. Business owners everywhere face the same uphill battle: mounting fires, leadership tension, and a nagging suspicion that your business might actually be running you. It doesn’t have to be this way.

As an EOS (Entrepreneurial Operating System) Implementer, I help frazzled founders, weary leaders, and overwhelmed teams regain control. This workshop unpacks the simple, powerful tools of the Entrepreneurial Operating System® (EOS®) to help you:

+ Gain clarity on your vision (because guessing isn't a strategy).
Build a healthy, aligned leadership team (goodbye, endless bickering in meetings).
+ Establish consistent, accountable processes (yes, people will actually follow through!).
+ Solve issues at the root, not just slapping on duct tape (we're looking at you, 'quick fixes').

You’ll leave with the tools and confidence to run your business, rather than letting it run you into the ground. And hey, you might even start enjoying being the boss again.

So, if you’ve ever felt like the captain of a ship that’s constantly one storm away from sinking, join us for this workshop. Together, we’ll turn your team into a well-oiled machine that runs like clockwork, leaving you free to enjoy life, lead well, and maybe—just maybe—sleep through the night.

It’s time to get a grip. Because the only thing worse than being overwhelmed by your business is realizing it’s been controlling you all along.

This workshop isn’t just about survival. It’s about thriving. It’s about gaining the traction you need to move forward, not just spin in circles.

And let’s be honest—there are enough things in life that control us (hello, social media algorithms). Your business shouldn’t be one of them.
Speakers
avatar for Justin Boling

Justin Boling

I help entrepreneurs & business owners take control of their business!, EOS Worldwide
I am a dedicated husband, father to 5, serial entrepreneur, Coach, and Small Business Owner committed to empowering fellow entrepreneurs. Previously, I grappled with the commonplace notion that success meant sacrificing personal well-being and relationships. In my pursuit of climbing... Read More →
Wednesday March 12, 2025 1:00pm - 2:45pm MDT
Sand Lily 1200 Raintree Dr, Fort Collins, CO 80526
  Builder Track, Workshop

1:00pm MDT

Art is Not a Business SEATS AVAILABLE
Wednesday March 12, 2025 1:00pm - 2:45pm MDT
Stage
Why is it so many artists/creatives resist creating business plans? Why do we dread engaging in marketing and sales? Why do we struggle to price our art? Because art, unlike business, is not "the practice of making one's living by engaging in commerce." But it's also not charity. Artists are not "poor businesspeople," we are just not traditional business people, and judging us by those standards keeps us in low-earning positions, stifles innovation, and pits us against each other. In this session, author and arts advocate Teresa Funke will lead the audience in a fast-paced, whine-free, out-of-the-box, open discussion of how we artists could potentially carve out a space for ourselves that operates somewhere between business and charity and redefines what "business success" looks like.
Speakers
avatar for Teresa Funke

Teresa Funke

Author, Arts Advocate, Community Catalyst, Owner Teresa Funke & Company, LLC
Teresa Funke is an author, speaker, blogger, playwright, part-owner of Blue Moose Art Gallery, and an arts and community catalyst. She is the founder and owner of Teresa Funke & Company, LLC and Victory House Press. She also owns and operates the Bursts of Brilliance® website, brand... Read More →
Wednesday March 12, 2025 1:00pm - 2:45pm MDT
Stage 1200 Raintree Dr, Fort Collins, CO 80526
  Creative Track, Workshop

2:00pm MDT

Gather with Purpose: Elevate your Organization with Magic Moments SEATS AVAILABLE
Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Twinberry Auditorium
Inspired by Priya Parker’s The Art of Gathering, this condensed session will focus on key principles nonprofits/businesses can use to elevate their events and meetings. We’ll cover essential strategies for designing gatherings that inspire connection and purpose. Attendees will walk away with practical, actionable tips to make their events more meaningful, whether they’re planning a fundraiser, a board meeting, or a community workshop. Ideal for nonprofit professionals, creatives, freelancers, and entrepreneurs looking to maximize impact in every interaction.
Speakers
avatar for Analia Weber

Analia Weber

Development Director, Mover & Shaker, Community Connector, The Family Center/ La Familia
Analía Weber is a dynamic force on a mission to foster community wherever she goes. Hailing from San Juan, Puerto Rico, Analía spent the initial chapters of her life gracing stages nationally and internationally, sharing her passion for dance and presenting her choreographic creations... Read More →
Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526
  NonProfit Track

2:00pm MDT

Elevate Your LinkedIn Game: Strategies to Increase Reach and Engagement SEATS AVAILABLE
Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Foxtail 2
Do you have a LinkedIn strategy? Is it working?

Most small businesses are using LinkedIn for marketing. But they’re missing key elements that can make a huge difference.

Join this session to reset your approach to LinkedIn. Candyce will share real-life strategies to build your personal and company brand, increase your reach, enhance your audience engagement, and get leads to reach out to you.

You’ll discover how to:

- Build your personal professional brand on LinkedIn
- Avoid mistakes that most businesses make every day
- Use 2 little-known LinkedIn features to attract leads
- Optimize content for engagement
Speakers
avatar for Candyce Edelen

Candyce Edelen

LinkedIn Social Selling Expert, PropelGrowth
Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network... Read More →
Wednesday March 12, 2025 2:00pm - 2:45pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526
  Solopreneur/Freelancer Track

3:15pm MDT

How to find, evaluate and secure a residency SEATS AVAILABLE
Wednesday March 12, 2025 3:15pm - 4:00pm MDT
Lupine
Discover how to search for residency opportunities. Build your capacity to successfully apply for residencies without having to set all of your creative work aside. Develop high-quality descriptions to be able to convey a short bio, your personal philosophy, what inspires you, and why you are interested in the residency offered.
Speakers
avatar for Ashley Kasprzak

Ashley Kasprzak

Partner for Purpose, Ashley Kasprzak Consulting, LLC
Ashley Kasprzak believes that creative people make our community more interesting and unified. Artists are as valuable to community as business leaders, professionals and service workers. They can benefit from residency programs and to often do not apply. Ashley wants to artists thrive... Read More →
Wednesday March 12, 2025 3:15pm - 4:00pm MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526
  Creative Track

5:00pm MDT

Trout Tank: NonProfit Pitch-a-Thon SEATS AVAILABLE
Wednesday March 12, 2025 5:00pm - 7:00pm MDT
Prairie Sage 1
This event is inspired by “Shark Tank,” but way more kind! Trout Tank is a pitch-a-thon event where local nonprofits pitch in-person to corporate and individual sponsors (Trouts!) at Founded in FoCo. The nonprofit can pitch a program or event that needs additional funding. Sponsors then choose from the pitches presented to make a direct donation.

This is a great opportunity to see business sponsors connect and support local nonprofit organizations that are working hard to improve our community. Come watch pitches to learn about what it takes to get people onboard for your organization, and connect with other nonprofits in the area.

Who should apply to participate to share their pitch?
501(c)3 nonprofits involved in a wide range of causes are encouraged to apply to Trout Tank. We will be looking for organizations primarily located in, or impacting the northern Colorado community. Organizations with a primarily religious or political mission are not eligible for participation.

If you are a non-profit you can apply here.
Applications open February 1!
Deadline: Feb 21st
Final Decisions Announced: Feb 25th

Who serves on the feedback panel as a Trout and provides sponsorship to NonProfits?
Trouts are individuals who listen live at the event to provide feedback and commit to distribute individual or corporate grants of $1,000 or more during the event. Anyone who is interested in being a potential trout at the event, please reach out to Alex Koenigsberg at alex@arulainc.com
Speakers
avatar for Maya Ortega

Maya Ortega

Maya Ortega is a writer, community leader, creator of rituals, bathing expert, and inter-personal consultant. She specializes in leveling things up by creating events and experiences to hyper-connect communities through communication, art, and collaboration.
avatar for Alex Koenigsberg

Alex Koenigsberg

Fundraising, Philanthropy, Biz Dev, Arula
Alex founded Arula Fundraising in 2019 and grew the company to eight staff before making it an employee-owned company. He co-founded 1+ to help people start and administer philanthropic foundations. Alex also serves as the Business Development Officer for Quorum Prosthetics, the country's... Read More →
Wednesday March 12, 2025 5:00pm - 7:00pm MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526
  Featured, Evening Ticketed Event
 
Founded in FoCo 2025
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