Founded in FoCo 2025: Full Schedule

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10:00am MDT

Winning with Clarity: How to Stop Confusing Your Customers and Start Building Trust SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Brands of all kinds struggle to build trust and demonstrate authority to their customers, but in today’s crowded digital era, this is more important than ever. Effective communication about your products, services, or organization is what sets you apart from your competitors.

The human brain is drawn to CLARITY and away from confusion. Most organizations are confusing their customers, and they don’t even know it, causing them to lose sales, and donations, or be passed up by their competition. In this session, Ian will teach you how to tell your story using the StoryBrand framework, giving you the tools to clarify your message and get your customers, donors, event attendees, or audience to respond.
You will walk away with a plan to effectively communicate about your organization and be able to start applying what you have learned that day.

Speakers

Ian Stewart

Build Trust. Demonstrate Authority., Whole Brand Agency

With a team of experienced professionals, Ian Stewart supports local and national businesses in crafting branding, messaging strategies, and content to build client trust, demonstrate authority, and increase online visibility to generate leads and drive conversations. As the founder... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Sales, Growth, Strategy, Communication Skills, Creativity, Small & Medium Business, Solopreneur/Freelancers, Marketing, People, Leadership, Client Delivery
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10:00am MDT

How to Tell Your Brand's Story Like Netflix SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 12:00pm MDT

Foxtail 2

In this session, participants will learn how to repeatedly capture their audiences' attention through powerful Netflix-style video storytelling.

Brandon, a former television editor and producer for Netflix, History Channel, and FOX will teach the fundamentals of what makes engaging video content and how to translate that to your own brand.

During the session, Brandon will guide participants using their own smart phones through the process of capturing and creating engaging content that builds brands and grows client base.

Workshop / Session Breakdown:

I. How to Entertain an Audience (Even if you're not an extravert)
In a series of short and fun exercises, Brandon will demonstrate how easy it is for session participants to capture brand stories like storytellers working on the most captivating films and tv series.

For example, Brandon will break down the anatomy of the session participants' favorite films, so that they can see WHY they're entertaining. He will then translate these principles into easy to implement steps that participants can use to tell their own brand stories with little to no budget.

II. The Minimum Viable Equipment Needed
This part of the session will go over the bare minimum equipment needed to tell high quality stories, and what the most important things to focus on are. For example, Brandon will cover how to shoot cinematic content on a smart phone, what affordable, but good investments can be made for sound and light. And how to design equipment around your own storytelling style (and how to keep equipment from getting in the way of the story).

III. The Three Essential Videos Every Brand Needs
In this session Brandon will help participants cut through the noise and focus on the main fundamental videos that every brand needs to succeed.

IV. Make A Video
In the final part of the session, Brandon will have the audience pair off and film with each other, applying the information learned.

Speakers

Brandon Wasserburger

Founder and Creative Director, Fire Tribe

Brandon started making videos on his dad's VHS camera telling stories about giants and G.I. Joes, many years later he would be working on some of the biggest hit series on History Channel, HGTV and Netflix.After creating pure escapism for millions of viewers across the country, Brandon... Read More →

Tuesday March 11, 2025 10:00am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track, Workshop

Subject Marketing
Format Workshop
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11:15am MDT

Strengthen the Bones of Your Business SEATS AVAILABLE

Tuesday March 11, 2025 11:15am - 12:00pm MDT

Twinberry Auditorium

When we started our business, we filed our Articles of Organization or Articles of Incorporation. Getting tax numbers and bank accounts was next and away we went. As we go forward, it is important to protect the owners of the company, as well as the owners know the tools of ownership. These are outlined in our ownership documents of an operating agreement, bylaws, or shareholder agreements. It is time to update to take the next step in growing your business. Join this session to feel confident with your ownership documents and how they interact with your Articles.

Speakers

Brian Hanning

Hanning Law Ltd., Hanning Law

Brian Hanning is the attorney owner of Hanning Law Limited, a law firm serving Northern Colorado. Hanning Law is focused on assisting small businesses with their legal structure, contract, and intellectual property. Brian volunteers with Colorado Attorneys for the Arts and local Small... Read More →

Tuesday March 11, 2025 11:15am - 12:00pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Legal, Small & Medium Business, Solopreneur/Freelancers, Strategy, Growth
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1:00pm MDT

Speak Inarguably: Leadership Communication for Psychological Safety and Business Success SEATS AVAILABLE

Tuesday March 11, 2025 1:00pm - 1:45pm MDT

Prairie Sage 1

Workplace conflict can arise even when everyone involved has the best of intentions. What's commonly considered "professional communication" encourages leaders to express their arguable opinions as inarguable facts. When combined with positional power, this style of communication creates a psychologically unsafe environment for all. In response, colleagues feel the need to defend, explain, and raise their voices to feel heard--increasing the chances of an unproductive conflict. Alternatively, colleagues can go silent and disengage from work. Both strategies--silence and violence--create an unhealthy work environment.

When leaders speak arguably, they get resistance. When leaders speak inarguably they get safety, engagement, and results.

Speakers

Christopher Arnold

Transforming managers into leaders for people-first companies., Care Deeply Consulting

Christopher Arnold believes the world needs force-for-good businesses to succeed. He founded Care Deeply Consulting in 2018 to transform managers into leaders so people-first companies can grow. As principal advisor, he teaches conscious leaders how to leverage their care to navigate... Read More →

Tuesday March 11, 2025 1:00pm - 1:45pm MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Leadership, Communication Skills, Small & Medium Business, Mental Health, Mindset
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1:00pm MDT

Success Through Succession: Hire and Outsource the Right Way SEATS AVAILABLE

Tuesday March 11, 2025 1:00pm - 1:45pm MDT

Foxtail 1

Succession planning isn’t just about who will take over for you—it’s about setting yourself and others up for success now. Learn how to uncover the more than 30 hidden roles in your business using role charts and role descriptions (not org charts and job descriptions!) to delegate effectively, set expectations, and foster accountability. This approach also helps small businesses outsource the right tasks and hire for the most critical roles first, positioning your business for long-term success.

Speakers

Dain Johnson

Engineer-turned-Psychologist, Rev 0 LLC

Dain Johnson is an engineer-turned-psychologist who coaches technical experts to become high-performing organizational leaders. Dain spent ten years working on and leading high-tech projects destined for the ocean floor to the lunar surface before becoming a leadership coach. He began... Read More →

Tuesday March 11, 2025 1:00pm - 1:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Leadership, Small & Medium Business
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2:00pm MDT

10 Most Common Problems SMB's Face SEATS AVAILABLE

Tuesday March 11, 2025 2:00pm - 2:45pm MDT

Twinberry Auditorium

In my consulting work, I've found that these are the 10 most common problems that small businesses face. Many owners aren't even aware they are problems! I'll discuss these topics: Hiring your first employee; 1099 vs. employee classifications; property taxes; sales taxes; being profitable on each product/service you offer; raising prices without losing customers; W-9s & 1099s; business loans; preventing fraud/embezzlement; and financial statements.

Speakers

Geneve Huxley

Fractional CFO; Owner & CEO, Huxley CPA Consulting, LLC

Geneve has more than 25 years of success in finance and accounting. She's a licensed CPA and her love language = spreadsheets. She's frequently been described as having "a lot of personality for an Accountant," which she takes as a win. When she's not interpreting numbers, she loves... Read More →

Tuesday March 11, 2025 2:00pm - 2:45pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Growth, Venture-Backed, NonProfit, Small & Medium Business, Finance/Accounting
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3:15pm MDT

The Life of a Product - Growing, Learning & Pivoting for Market Resiliency! SEATS AVAILABLE

Tuesday March 11, 2025 3:15pm - 4:00pm MDT

Twinberry Auditorium

As a founder, product manager or a hobbyist, taking care of your product is more than just a full time job. It is a personal commitment you made when it was just a small idea, your idea, to change the world.

The life of a product is a complex journey, one of self-discovery, creativity, adversity and truths. In this session, we will explain the highs and lows of product development, learning from real-world examples that reveal the raw truths of the process. We will dive into the techniques that fuel growth, the lessons learned from failures, and the art of pivoting when faced with inevitable market shifts. By the end, you’ll not only understand how to breathe life into your dream product, but also gain the insights and tools needed to nurture your ideas into resilient game-changing realities.

Speakers

Aakash Singhal

Managing Director, Ellofant, LLC

Aakash is a Lean Engineering Leader with experience in leading complex transformations in disruptive markets. Aakash is able to broker trusted relationships quickly, coupled with a strong executive presence to influence across organizations on how to build world-class product experiences... Read More →

Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Strategy, Growth, Mindset, Creativity, Small & Medium Business, People, Technology
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3:15pm MDT

Unlock Business Growth & Thought Leadership Through Podcasting SEATS AVAILABLE

Tuesday March 11, 2025 3:15pm - 4:00pm MDT

Foxtail 1

Description:
Imagine turning everyday conversations into powerful business development tools. With niche podcasting, you can create authentic relationships, elevate your brand, and generate measurable growth. In this session, you’ll learn how to strategically use podcasting to connect with potential clients, build industry authority, and transform interviews into sales opportunities. Whether at conferences, events, or on the road, discover how podcasting can unlock doors you never thought possible.

Key Takeaways:

Podcasting as a Strategic Tool: Understand how podcasting goes beyond content creation to drive business development, client acquisition, and relationship building.
Real-World Case Studies: Explore how consultants, solopreneurs, and B2B businesses have turned podcast interviews into high-value client deals and long-term partnerships.
Tactical Steps for Growth: Learn actionable strategies to launch, scale, and leverage your podcast to boost credibility and open new business avenues, even in competitive markets.

Outline:
1. Introduction: Jake Jorgovan on using podcasting for business growth.
2. How to target and interview key industry leaders or prospects to drive meaningful conversations.
3. Leveraging podcast content at conferences, events, and while traveling for maximum ROI.
4. Case studies of businesses successfully integrating podcasts into their sales funnel.
5. Q&A and actionable steps for attendees.

Outcome:
Attendees will walk away with a clear, actionable framework to start or improve a podcast that drives business results. You’ll understand how to build thought leadership, forge valuable connections, and grow your business by using podcasting as a powerful tool for relationship-building and sales.

Target Audience:
Entrepreneurs, business owners, consultants, and creatives who want to learn how to transform podcasting from a hobby into a powerful business growth engine.

Speakers

Jake Jorgovan

Creative & Capitalist, Alpha Apex Group / Content Allies

Jake Jorgovan is a unique blend of creative and capitalist, combining his passion for art with his entrepreneurial drive. As the Founder of Alpha Apex Group, Content Allies, and Listen Network, he has helped B2B companies like Meta, Siemens Energy, and Gusto grow while generating... Read More →

Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Technology, Marketing, Sales, Leadership, Social, Networking, Small & Medium Business, Solopreneur/Freelancers
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Founded in FoCo 2025

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