Founded in FoCo 2025: Full Schedule

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10:00am MDT

AI for Beginners: Demystifying Artificial Intelligence for Small Businesses and Non-Profits SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Summary:
This session provides an accessible introduction to AI, breaking down complex concepts into practical, real-world applications for small businesses, solopreneurs, and non-profits. Attendees will learn how AI can help automate routine tasks, improve customer service, enhance marketing efforts, and optimize fundraising, all while saving time and resources. With examples of affordable, easy-to-use tools, this session empowers participants to confidently begin incorporating AI into their operations, regardless of technical expertise. By the end, attendees will understand the fundamentals of AI and how it can transform their organizations.

Speakers

Beth Bostwick

Serial Entrepreneur, Mainn

Beth Bostwick has experience in large organizations as well as the startup space in Silicon Valley. She cofounded, built and exited an early SaaS company that transformed the food service and vending industry. She is also a published co-author. Her book, You Can Choose, is a collection... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

AI Track

Subject People, Technology, AI, NonProfit, Small & Medium Business, Solopreneur/Freelancers
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10:00am MDT

Winning with Clarity: How to Stop Confusing Your Customers and Start Building Trust SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Prairie Sage 1

Brands of all kinds struggle to build trust and demonstrate authority to their customers, but in today’s crowded digital era, this is more important than ever. Effective communication about your products, services, or organization is what sets you apart from your competitors.

The human brain is drawn to CLARITY and away from confusion. Most organizations are confusing their customers, and they don’t even know it, causing them to lose sales, and donations, or be passed up by their competition. In this session, Ian will teach you how to tell your story using the StoryBrand framework, giving you the tools to clarify your message and get your customers, donors, event attendees, or audience to respond.
You will walk away with a plan to effectively communicate about your organization and be able to start applying what you have learned that day.

Speakers

Ian Stewart

Build Trust. Demonstrate Authority., Whole Brand Agency

With a team of experienced professionals, Ian Stewart supports local and national businesses in crafting branding, messaging strategies, and content to build client trust, demonstrate authority, and increase online visibility to generate leads and drive conversations. As the founder... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Sales, Growth, Strategy, Communication Skills, Creativity, Small & Medium Business, Solopreneur/Freelancers, Marketing, People, Leadership, Client Delivery
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10:00am MDT

Roots of Resilience: 3 Key Relationships for the Well-Balanced Entrepreneur SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Stage

In the demanding world of entrepreneurship, success isn't just about business metrics—it's about maintaining balance, mental health, and a strong support system. This presentation explores three crucial relationships that serve as the roots of an entrepreneur's resilience: the Mentor, the Spouse/Life Partner, and the Best Friend. Discover how nurturing these key connections can help you stay grounded, supported, and mentally healthy while navigating the challenges of entrepreneurship.

Speakers

Kathy Rushing

Founder, Lodestar Relationship Coaching

Kathy Rushing, M.S. helps couples build strong, lasting marriages, with a special focus on entrepreneurial couples. She founded Lodestar Relationship Coaching in 2023 to guide couples through life's challenges. Kathy's secret sauce? She combines 30 years of experience as a Marriage... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Stage 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Growth, Small & Medium Business, Solopreneur/Freelancers, Mental Health
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11:15am MDT

Strengthen the Bones of Your Business SEATS AVAILABLE

Tuesday March 11, 2025 11:15am - 12:00pm MDT

Twinberry Auditorium

When we started our business, we filed our Articles of Organization or Articles of Incorporation. Getting tax numbers and bank accounts was next and away we went. As we go forward, it is important to protect the owners of the company, as well as the owners know the tools of ownership. These are outlined in our ownership documents of an operating agreement, bylaws, or shareholder agreements. It is time to update to take the next step in growing your business. Join this session to feel confident with your ownership documents and how they interact with your Articles.

Speakers

Brian Hanning

Hanning Law Ltd., Hanning Law

Brian Hanning is the attorney owner of Hanning Law Limited, a law firm serving Northern Colorado. Hanning Law is focused on assisting small businesses with their legal structure, contract, and intellectual property. Brian volunteers with Colorado Attorneys for the Arts and local Small... Read More →

Tuesday March 11, 2025 11:15am - 12:00pm MDT
Twinberry Auditorium 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Legal, Small & Medium Business, Solopreneur/Freelancers, Strategy, Growth
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11:15am MDT

Making Your Map: Navigating the Journey from Concept to Launch SEATS AVAILABLE

Tuesday March 11, 2025 11:15am - 12:00pm MDT

Lupine

Are you ready to launch a new product, expand your business, or bring your brilliant idea to life but unsure where to begin? While having a great idea is a fantastic start, it's just the beginning of the journey. If you're a creative person, you might find the next steps challenging to navigate.

Join product deployment expert Kristen B. Hubler for a transformative 45-minute session. Kristen will inspire and guide you in creating a roadmap to take your idea from concept to reality. She'll help you break down the necessary steps, provide tips for building successful habits, and equip you with the project management mindset needed to turn your dream into a tangible success. By the end of this session, you'll have the clarity and confidence to start making your vision a reality.

Speakers

Kristen B. Hubler

Author of The Impossible Box | Founder, Workshops by Kristen

Kristen holds an M.Ed, a mini-MBA in Lean Six Sigma, is a certified Change Management Specialist, and certified Scrum Master. As a change and adoption specialist she uses change management and learning best practices to help organizations achieve successful adoption of their software... Read More →

Tuesday March 11, 2025 11:15am - 12:00pm MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Mindset, Small & Medium Business, Strategy, Leadership, Creativity, Solopreneur/Freelancers, Growth
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1:00pm MDT

Capitalism for Creatives: Leverage the System, Fuel Your Art SEATS AVAILABLE

Tuesday March 11, 2025 1:00pm - 1:45pm MDT

Sand Lily

Many creatives harbor a deep disdain for capitalism, viewing it as a barrier to their artistic success. However, what if capitalism wasn’t the enemy, but a tool to empower your creativity? In this session, we'll break down what capitalism truly means and how artists can use it to create sustainable, balanced lives. I’ll share practical strategies and examples of creators who have developed useful skills, made over $100,000 per year, and still preserved space for their art. You’ll leave with a new mindset and actionable steps to build a thriving career while protecting your creative passion.

Takeaways:

1. Reframe capitalism as a system to leverage, not fight.
2. Learn how to build lucrative skills that complement your creative work.
3. Discover ways to generate a sustainable income without sacrificing artistic integrity or time.

Target Audience: Creatives, solopreneurs, and freelancers looking to shift their mindset and improve their financial independence.

Speakers

Jake Jorgovan

Creative & Capitalist, Alpha Apex Group / Content Allies

Jake Jorgovan is a unique blend of creative and capitalist, combining his passion for art with his entrepreneurial drive. As the Founder of Alpha Apex Group, Content Allies, and Listen Network, he has helped B2B companies like Meta, Siemens Energy, and Gusto grow while generating... Read More →

Tuesday March 11, 2025 1:00pm - 1:45pm MDT
Sand Lily 1200 Raintree Dr, Fort Collins, CO 80526

Creative Track

Subject People, Solopreneur/Freelancers, Creativity, Mindset
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3:15pm MDT

Unlock Business Growth & Thought Leadership Through Podcasting SEATS AVAILABLE

Tuesday March 11, 2025 3:15pm - 4:00pm MDT

Foxtail 1

Description:
Imagine turning everyday conversations into powerful business development tools. With niche podcasting, you can create authentic relationships, elevate your brand, and generate measurable growth. In this session, you’ll learn how to strategically use podcasting to connect with potential clients, build industry authority, and transform interviews into sales opportunities. Whether at conferences, events, or on the road, discover how podcasting can unlock doors you never thought possible.

Key Takeaways:

Podcasting as a Strategic Tool: Understand how podcasting goes beyond content creation to drive business development, client acquisition, and relationship building.
Real-World Case Studies: Explore how consultants, solopreneurs, and B2B businesses have turned podcast interviews into high-value client deals and long-term partnerships.
Tactical Steps for Growth: Learn actionable strategies to launch, scale, and leverage your podcast to boost credibility and open new business avenues, even in competitive markets.

Outline:
1. Introduction: Jake Jorgovan on using podcasting for business growth.
2. How to target and interview key industry leaders or prospects to drive meaningful conversations.
3. Leveraging podcast content at conferences, events, and while traveling for maximum ROI.
4. Case studies of businesses successfully integrating podcasts into their sales funnel.
5. Q&A and actionable steps for attendees.

Outcome:
Attendees will walk away with a clear, actionable framework to start or improve a podcast that drives business results. You’ll understand how to build thought leadership, forge valuable connections, and grow your business by using podcasting as a powerful tool for relationship-building and sales.

Target Audience:
Entrepreneurs, business owners, consultants, and creatives who want to learn how to transform podcasting from a hobby into a powerful business growth engine.

Speakers

Jake Jorgovan

Creative & Capitalist, Alpha Apex Group / Content Allies

Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Technology, Marketing, Sales, Leadership, Social, Networking, Small & Medium Business, Solopreneur/Freelancers
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3:15pm MDT

Creative Creatures Colluding and Conversing SEATS AVAILABLE

Tuesday March 11, 2025 3:15pm - 4:00pm MDT

Stage

Three amazing entrepreneurs a shoe school dean, a rage roomer and a mermaid walk into a bar..... and have a conversation about how they took their wildest/weirdest idea and are making a living at it. Followed by an interactive brainstorm in an attempt to answer; if you could? Would you?

Speakers