Founded in FoCo 2025: Full Schedule

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10:00am MDT

Winning with Clarity: How to Stop Confusing Your Customers and Start Building Trust SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Brands of all kinds struggle to build trust and demonstrate authority to their customers, but in today’s crowded digital era, this is more important than ever. Effective communication about your products, services, or organization is what sets you apart from your competitors.

The human brain is drawn to CLARITY and away from confusion. Most organizations are confusing their customers, and they don’t even know it, causing them to lose sales, and donations, or be passed up by their competition. In this session, Ian will teach you how to tell your story using the StoryBrand framework, giving you the tools to clarify your message and get your customers, donors, event attendees, or audience to respond.
You will walk away with a plan to effectively communicate about your organization and be able to start applying what you have learned that day.

Speakers

Ian Stewart

Build Trust. Demonstrate Authority., Whole Brand Agency

With a team of experienced professionals, Ian Stewart supports local and national businesses in crafting branding, messaging strategies, and content to build client trust, demonstrate authority, and increase online visibility to generate leads and drive conversations. As the founder... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Sales, Growth, Strategy, Communication Skills, Creativity, Small & Medium Business, Solopreneur/Freelancers, Marketing, People, Leadership, Client Delivery
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3:15pm MDT

Unlock Business Growth & Thought Leadership Through Podcasting SEATS AVAILABLE

Tuesday March 11, 2025 3:15pm - 4:00pm MDT

Foxtail 1

Description:
Imagine turning everyday conversations into powerful business development tools. With niche podcasting, you can create authentic relationships, elevate your brand, and generate measurable growth. In this session, you’ll learn how to strategically use podcasting to connect with potential clients, build industry authority, and transform interviews into sales opportunities. Whether at conferences, events, or on the road, discover how podcasting can unlock doors you never thought possible.

Key Takeaways:

Podcasting as a Strategic Tool: Understand how podcasting goes beyond content creation to drive business development, client acquisition, and relationship building.
Real-World Case Studies: Explore how consultants, solopreneurs, and B2B businesses have turned podcast interviews into high-value client deals and long-term partnerships.
Tactical Steps for Growth: Learn actionable strategies to launch, scale, and leverage your podcast to boost credibility and open new business avenues, even in competitive markets.

Outline:
1. Introduction: Jake Jorgovan on using podcasting for business growth.
2. How to target and interview key industry leaders or prospects to drive meaningful conversations.
3. Leveraging podcast content at conferences, events, and while traveling for maximum ROI.
4. Case studies of businesses successfully integrating podcasts into their sales funnel.
5. Q&A and actionable steps for attendees.

Outcome:
Attendees will walk away with a clear, actionable framework to start or improve a podcast that drives business results. You’ll understand how to build thought leadership, forge valuable connections, and grow your business by using podcasting as a powerful tool for relationship-building and sales.

Target Audience:
Entrepreneurs, business owners, consultants, and creatives who want to learn how to transform podcasting from a hobby into a powerful business growth engine.

Speakers

Jake Jorgovan

Creative & Capitalist, Alpha Apex Group / Content Allies

Jake Jorgovan is a unique blend of creative and capitalist, combining his passion for art with his entrepreneurial drive. As the Founder of Alpha Apex Group, Content Allies, and Listen Network, he has helped B2B companies like Meta, Siemens Energy, and Gusto grow while generating... Read More →

Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Technology, Marketing, Sales, Leadership, Social, Networking, Small & Medium Business, Solopreneur/Freelancers
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Founded in FoCo 2025

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