Founded in FoCo 2025: Full Schedule

Add sessions to your personal schedule to register your attendance (Check-In).

arrow_back View All Dates

10:00am MDT

Winning with Clarity: How to Stop Confusing Your Customers and Start Building Trust SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Brands of all kinds struggle to build trust and demonstrate authority to their customers, but in today’s crowded digital era, this is more important than ever. Effective communication about your products, services, or organization is what sets you apart from your competitors.

The human brain is drawn to CLARITY and away from confusion. Most organizations are confusing their customers, and they don’t even know it, causing them to lose sales, and donations, or be passed up by their competition. In this session, Ian will teach you how to tell your story using the StoryBrand framework, giving you the tools to clarify your message and get your customers, donors, event attendees, or audience to respond.
You will walk away with a plan to effectively communicate about your organization and be able to start applying what you have learned that day.

Speakers

Ian Stewart

Build Trust. Demonstrate Authority., Whole Brand Agency

With a team of experienced professionals, Ian Stewart supports local and national businesses in crafting branding, messaging strategies, and content to build client trust, demonstrate authority, and increase online visibility to generate leads and drive conversations. As the founder... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Prairie Sage 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject Sales, Growth, Strategy, Communication Skills, Creativity, Small & Medium Business, Solopreneur/Freelancers, Marketing, People, Leadership, Client Delivery
format csv

10:00am MDT

Creating stock for successful grant writing SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 10:45am MDT

Lupine

competing for grant funding is highly competitive. You can set your organization up for success by developing quality stock. In this case, stock is a supply of writing and documents accumulated for future use. When seeking support from family foundations, corporations, and government grantors, nonprofit organizations can greatly increase their capacity to respond to funding opportunities by building up their stock.

Easy-to-use stock is boilerplate language for frequently-posed questions, a cover letter, a program budget and additional required attachments. For nonprofit organizations that are new to grant writing, the Colorado Common Grant Application (CCGA) is the optimal starting point. Ashley Kasprzak will refer to the CCGA and share what funders expect when evaluating requests for support. She will help you and your organization become better prepared to respond to grant opportunities.

Speakers

Ashley Kasprzak

Partner for Purpose, Ashley Kasprzak Consulting, LLC

Ashley Kasprzak believes that creative people make our community more interesting and unified. Artists are as valuable to community as business leaders, professionals and service workers. They can benefit from residency programs and to often do not apply. Ashley wants to artists thrive... Read More →

Tuesday March 11, 2025 10:00am - 10:45am MDT
Lupine 1200 Raintree Dr, Fort Collins, CO 80526

NonProfit Track

Subject NonProfit, Mindset, Marketing, Strategy
format csv

10:00am MDT

How to Tell Your Brand's Story Like Netflix SEATS AVAILABLE

Tuesday March 11, 2025 10:00am - 12:00pm MDT

Foxtail 2

In this session, participants will learn how to repeatedly capture their audiences' attention through powerful Netflix-style video storytelling.

Brandon, a former television editor and producer for Netflix, History Channel, and FOX will teach the fundamentals of what makes engaging video content and how to translate that to your own brand.

During the session, Brandon will guide participants using their own smart phones through the process of capturing and creating engaging content that builds brands and grows client base.

Workshop / Session Breakdown:

I. How to Entertain an Audience (Even if you're not an extravert)
In a series of short and fun exercises, Brandon will demonstrate how easy it is for session participants to capture brand stories like storytellers working on the most captivating films and tv series.

For example, Brandon will break down the anatomy of the session participants' favorite films, so that they can see WHY they're entertaining. He will then translate these principles into easy to implement steps that participants can use to tell their own brand stories with little to no budget.

II. The Minimum Viable Equipment Needed
This part of the session will go over the bare minimum equipment needed to tell high quality stories, and what the most important things to focus on are. For example, Brandon will cover how to shoot cinematic content on a smart phone, what affordable, but good investments can be made for sound and light. And how to design equipment around your own storytelling style (and how to keep equipment from getting in the way of the story).

III. The Three Essential Videos Every Brand Needs
In this session Brandon will help participants cut through the noise and focus on the main fundamental videos that every brand needs to succeed.

IV. Make A Video
In the final part of the session, Brandon will have the audience pair off and film with each other, applying the information learned.

Speakers

Brandon Wasserburger

Founder and Creative Director, Fire Tribe

Brandon started making videos on his dad's VHS camera telling stories about giants and G.I. Joes, many years later he would be working on some of the biggest hit series on History Channel, HGTV and Netflix.After creating pure escapism for millions of viewers across the country, Brandon... Read More →

Tuesday March 11, 2025 10:00am - 12:00pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track, Workshop

Subject Marketing
Format Workshop
format csv

2:00pm MDT

Nonprofit Lifecycles - Knowing Which Lever to Pull Next SEATS AVAILABLE

Tuesday March 11, 2025 2:00pm - 2:45pm MDT

Foxtail 2

As a nonprofit leader, you're probably used to putting out fires. Whether inside the business, with your board, or somewhere in the external operating environment, I know your attention is constantly pulled in several directions at once, everything seems urgent, and it's often difficult to prioritize.

Nonprofit Lifecycles is a simple way to assess organizational health by diagnosing where your organization falls across five operational categories. This tool will help you reinforce your strengths, and objectively identify your weaknesses. What you learn will help you decide what's most important to focus on TODAY to improve your organization's performance.

Join Sebastian Africano to lean how his 26 year old nonprofit grew, then collapsed, then turned itself around by reconnecting with its purpose, reframing its priorities, and pulling the right levers to drive the organization into eight years of consecutive growth.

Speakers

Sebastian Africano

Executive Director, Trees, Water & People

Sebastian has worked for Trees, Water & People for 20 years, including the last seven as executive director. During this last period his primary focus has been creatively improving the viability of nonprofit careers by reducing friction in the nonprofit workplace, from both internal... Read More →

Jana Sanchez

Chief Alchemist, Alchemy With Words

Jana Sanchez has been helping companies get results for more than 20 years. With an extensive background in organizational management, marketing, and facilitation, she helps companies get clarity to know where they need to go, and which tools will get them there. She’s an entrepreneur... Read More →

Tuesday March 11, 2025 2:00pm - 2:45pm MDT
Foxtail 2 1200 Raintree Dr, Fort Collins, CO 80526

NonProfit Track

Subject Growth, Strategy, People, Leadership, Marketing, Mindset, NonProfit
format csv

2:00pm MDT

Marking Your Domain For SEO SEATS AVAILABLE

Tuesday March 11, 2025 2:00pm - 2:45pm MDT

Foxtail 1

As a small business owner, your business tells the world you exist with your website. In order for people to find your website, you need a good domain name that is designed to be memorable and catchy. This session will talk through how to find a domain name you can use as the basis of your website, and how trademarks can help you protect that domain name through the Uniform Domain-Name Dispute-Resolution Policy.

Speakers

Brian Hanning

Hanning Law Ltd., Hanning Law

Brian Hanning is the attorney owner of Hanning Law Limited, a law firm serving Northern Colorado. Hanning Law is focused on assisting small businesses with their legal structure, contract, and intellectual property. Brian volunteers with Colorado Attorneys for the Arts and local Small... Read More →

Rina Bindi

CEO, Tipping Point Digital

Rina Bindi, CEO and Founder of Tipping Point Digital, a leading search engine optimization agency in Loveland, Colorado. I specialize in empowering businesses with knowledge and by managing their digital presence, allowing them to focus on their core competencies. With a background... Read More →

Tuesday March 11, 2025 2:00pm - 2:45pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Solopreneur/Freelancer Track

Subject Technology, Marketing, Legal
format csv

3:15pm MDT

Unlock Business Growth & Thought Leadership Through Podcasting SEATS AVAILABLE

Tuesday March 11, 2025 3:15pm - 4:00pm MDT

Foxtail 1

Description:
Imagine turning everyday conversations into powerful business development tools. With niche podcasting, you can create authentic relationships, elevate your brand, and generate measurable growth. In this session, you’ll learn how to strategically use podcasting to connect with potential clients, build industry authority, and transform interviews into sales opportunities. Whether at conferences, events, or on the road, discover how podcasting can unlock doors you never thought possible.

Key Takeaways:

Podcasting as a Strategic Tool: Understand how podcasting goes beyond content creation to drive business development, client acquisition, and relationship building.
Real-World Case Studies: Explore how consultants, solopreneurs, and B2B businesses have turned podcast interviews into high-value client deals and long-term partnerships.
Tactical Steps for Growth: Learn actionable strategies to launch, scale, and leverage your podcast to boost credibility and open new business avenues, even in competitive markets.

Outline:
1. Introduction: Jake Jorgovan on using podcasting for business growth.
2. How to target and interview key industry leaders or prospects to drive meaningful conversations.
3. Leveraging podcast content at conferences, events, and while traveling for maximum ROI.
4. Case studies of businesses successfully integrating podcasts into their sales funnel.
5. Q&A and actionable steps for attendees.

Outcome:
Attendees will walk away with a clear, actionable framework to start or improve a podcast that drives business results. You’ll understand how to build thought leadership, forge valuable connections, and grow your business by using podcasting as a powerful tool for relationship-building and sales.

Target Audience:
Entrepreneurs, business owners, consultants, and creatives who want to learn how to transform podcasting from a hobby into a powerful business growth engine.

Speakers

Jake Jorgovan

Creative & Capitalist, Alpha Apex Group / Content Allies

Jake Jorgovan is a unique blend of creative and capitalist, combining his passion for art with his entrepreneurial drive. As the Founder of Alpha Apex Group, Content Allies, and Listen Network, he has helped B2B companies like Meta, Siemens Energy, and Gusto grow while generating... Read More →

Tuesday March 11, 2025 3:15pm - 4:00pm MDT
Foxtail 1 1200 Raintree Dr, Fort Collins, CO 80526

Builder Track

Subject People, Strategy, Growth, Technology, Marketing, Sales, Leadership, Social, Networking, Small & Medium Business, Solopreneur/Freelancers
format csv

Founded in FoCo 2025

From $0.00